"luxury Home Appliances" To Promote The Price Of Eads Were Mixed Household Appliances

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Haier

Introduction of dry sky-high price of unity

Washing machine

Samsung claimed that specializes in high-end refrigerators, the Sanyo is also in the middle of this month launched its "integration into the home furnishings environment" design concept of the "WIZ" series

LCD TV

. "Upgrade" triggered a general rise in prices of household appliances. According to GfK Asia in 65 cities nationwide retail monitoring data show that in February 2004 to February 2005, the average price of washing machines rose from the 1,391 yuan to 1,447 yuan, the average price of refrigerators rose from 2,178 yuan to 2,272 yuan.

China Consumer Association, Ms. Wang told reporters: "According to the China Brand Strategy Association survey: China now has 13% of the population have 'luxury', 'enjoy the type' spending power and tendency to high consumption in 2010 will increased to 250 million people. "

Refrigerator "frequency" of

According to the Beijing Institute of Digital China home appliance industry, the latest high-end large-scale survey factors in the refrigerator to buy, consumers are willing to select the frequency refrigerator as much as 80% of the proportion of consumers.

Suning Appliance

According to data provided last year, double-door refrigerators, high-end sales growth of over 80% in one city, the proportion of such products accounted for sales of close to 30%.

TV "flat" of

Deputy General Manager of Dong Bojun

Sanyo TV LCD TV, in talking about this to tell reporters: "LCD TV is more suitable for

Home Decor

The 'necessity', not only as a family of electrical products, but also to integrate into the home decorating environment to make it more harmonious with the modern family more harmonious. "

Early as late last year, Su Ning, the five-star, etc.

Dealers

Began to promote the "flat

TV

Universal storm. "At present, the 42-inch plasma TV priced at around 14,000 yuan, has sold 30 units a week.

The appliance industry are concerned about home decoration and modern trends in digital entertainment convergence, a growing awareness of household electrical appliances are "softened" from the cold appliances, to the beautiful, easy to use, advanced home products transition.

Washing machine "roller" of

High-end drum washing machine has become a favorite of high-end consumers, Haier roller Quan-Xi Wang told reporters: "liberation from the simple to the current smart washing hands and even the next 'Balcony Revolution', more high-end drum washing machine carrying the 'leisure, entertainment' spending mission. "

The Electrolux side said its manufacturing base in Changsha in 2005 will add 400,000 high-end capacity drum washing machine; good at Panasonic Washing Machine, also accelerated the pace into the high-end drum market, from launched in 2005 drying drum washing machine products; LG, Samsung and other Korean series manufacturers in China have also adopted different marketing strategies to finding a drum market share.

Su Ning said the person in charge, drum washing machine sales in 2004 now accounts for 35%; in

States United States

And Paradise, respectively, the ratio is 28% and 33%.

"luxury Home Appliances" To Promote The Price Of Eads Were Mixed Household Appliances

By: dudu

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