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"tm" To Prevent Quite A Mixed Bag - Appliance Tm, Household Appliances Market Regulation -

Recently, in order to stimulate domestic demand

, government departments to adopt new policies support

Car Home Appliances " TM to "." TM "is good, but according to the writer observed, there is indeed a small number of the current business name of home appliances" TM "deceived the guise of consumer behavior.

Deceived consumers a means of business is to take the opportunity to speculation and confusion. In some localities and businesses launched appliance "TM" business, obviously a person engaged in the commercial sales practices, its

Marketing Staff in external publicity, they were misleading to consumers is in the implementation of the national appliance "TM" policy. In fact, according to the State Council conference, the appliance "TM" campaign has not yet fully under way, the first batch of pilot areas only, including Beijing, Shanghai, Tianjin, Jiangsu,


Zhejiang , Shandong, Guangdong and Fuzhou, Changsha, involving appliances limited to television sets, refrigerators, washing machines,

Air conditioning , Computers, home appliances category 5; for eligible consumers, within the scope of its subsidies Jiujia Dian sell and buy new appliances, the only principle on new appliances

Sell 10% of the price subsidies, sub-species to determine the maximum amount of subsidies.

Deceived consumers, businesses means the two terms is the King, "three guarantees" not included. I have learned: There are consumers participated in a household electrical appliance shopping


TV "TM" campaign, 500 discount with the old color TV, and then make up the difference after the redemption of a new TV, and signed a replacement agreement, the provisions of TM to the TV only for sale can not be returned. However, the new TV is not a long time spent on a fault, the consumer looking for business for two, or not so. As a result, consumers are demanding this business return, but the business consumer has signed a replacement agreement with the ground, advocating change can not be returned, the two sides deadlocked over this. According to Consumers Association sources, as long as they are "part of the implementation of three bags of catalogs" listed goods, merchants must fulfill three bags of duty.

Deceived consumers, businesses means of three, is a dubious, were difficult to break. Some appliance dealers despite the claim that "TM", it in fact, their so-called "TM", not as think as consumers, will Jiujia Dian moved, the dealer shall be a reasonable assessment of the spot exchange , but only by a dealer build a recovery platform, the specific recovery issues also need to call consumers to consult with the recycling companies. Recycling companies and appliance dealers only business partners, recycling companies bought Jiu Jiadian from consumers, the consumer then let's use the money to the mall to buy new appliances. This not only adds a lot of trouble for consumers, but consumers are not very good to protect the legitimate rights and interests. As the number of recycling companies are now low credibility for the profits, they store the brand name of the name of recycling Jiujia Dian, the recovery of very low prices Jiujia Dian.

Want to make appliances "TM" to play a positive effect, the first appliance to further increase the "TM" policy, propaganda, propaganda to strengthen laws and regulations; Second, do a good job should be targeted market supervision, so that consumers know very well the state's preferential policies on how to safeguard their legitimate rights and interests of a well-thought, so early prevention and related issues are promptly dealt with; third appliance dealer must establish the integrity of consciousness, in strict accordance with the rules work, so as to help it to develop healthy and lasting, so that businesses and consumers to achieve mutual benefits.

by: gaga
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