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Five Important SEO Factors for Businesses There are many web site owners out there confounded by SEO. It's a topic that can cover a wide range of practices, some involving a high-level skill set. Search engines simply need a way to differentiate the web sites they come across, and rank them in a way that makes sense to those surfing the web. You can have the most beautifully designed web site, with high functionality, and if nobody can find it then it doesn't matter. Here are five things you can look at without an expertise in code, to make sure that your business is getting the most out of its site.Links-On the web, a link is like a vote of confidence for your site. Somebody thought enough of your web site, your content and your message to link to your work. It's always great to have other reputable sites link to yours. There are things you can do, however, to increase the number of links back to your site. Social media, blogging, forums and various web directories all allow for opportunities to post links.Content-Search engines look for content that conveys an expertise on your subject. They are looking for keywords in the content, to help establish relevance...more
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