Client fulfillment in Martial Arts Business Getting the public to enquire and converting them to a fully paid member at your martial arts school is not the end of the "getting more members" exercise. Getting them in the front door is one part of the process, but stoping them walking out the back door, or "client fulfillment", is just as critical. Some would argue that client fulfillment is more important than anything else as...more
Lead Conversion in Martial Arts Business In order to cash in on your lead generation systems, every martial business must have a carefully designed lead conversion system or systems place. It's critical to have systems in place to convert the enquiries into paying customers. And the system you use for email or website enquiries will be different from phone and face to face enquiries. It may also be that enquiries from member...more
Lead generation in Martial Arts Business In our previous discussion about marketing we mentioned three very important functions of marketing - lead generation, lead conversion and client fulfillment. So lets start with the first of these and take a look at lead generation. Once the marketing fundamentals are fully understood, that is, what it is that your customers think like, how they behave when it comes to your products and services, and what it takes to get them to make the buying decision in your favour, you are ready to put your products andservices "out there" in such a way that all your good marketing research pays off. It's your lead generation activities that starts the phone ringing, the emails coming in, the hits on your website, the sign ons to your website mail list or your members referring friends your way, to mention a few. The lead generation activities and initiatives will deliver for you great results if your market research has been done well. If you've done your homework, and really well, your lead generation activities will pay great dividends. If you're not good at your homework, your lead generation activities will really cost you, and...more
Business Cards And Their Influence To Business For modern business owners, the idea of business cards may be far in their mind. They are more inclined to modern marketing techniques that involve technology and the Internet. But did you know that significance of business cards in promoting your business? Whatever your business is,...more
Confidence When Presenting Business Plans If you are looking for finance to either start up a business or expand your existing one you have to accept that if you want the Bank to say yes to your superb business idea, you are going to have to spend time preparing for the interview.The chat with the Manager is your only chance to...more
The Importance of SEO for Small Business Many people wonder why SEO (Search Engine Optimization) matters, especially in small business where resources are limited. While it may be true that some people overrate SEO to the point of magic (make millions in a year, etc.), it's hard to argue that SEO is one of the best ways to advertise in the modern Internet age. Usually, the ones who criticize SEO advertising or have disappointing experiences with an SEO company don't entirely understand how the process works. SEO is a form of advertising, and a form of targeted advertising, in that you only sell to the people who look up your chosen keywords. Who in their right minds would say that advertising is overrated or that targeted advertising is a passing fad?Technology comes and goes but advertising and marketing are as old as human history. The facts show that SEO advertising is one of the best ways to attract attention online, and no one denies that everyone is on the Internet in 2011, whether they are shopping, surfing, or wasting time playing farm simulator games. The truth is that SEO doesn't single-handedly make or break a business—you do. With your...more
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Quickly Turn Your Home Business Profitable Now let's be honest, way too many people believe the Internet is a place to become rich very quickly without any effort or sweat. They think that once you publish a web site, that you have a...more
Local Small Business Marketing Strategies That Is Effective For Any Business Do you have a local small business that you want to make successful, but are not sure how to achieve this goal? There are some effective local small business...more
Why An Easy Online Business Is Not Easy To Find To find an easy online business you have to understand, that the digging is a process and you just have to follow certain steps. There is no shortcut. The digital product directories do...more
Different Income Streams Are Always Very Powerful For All Businesses Were you aware that using different income streams can be very powerful for any business? Not all business owners know this, but it is true and definitely something...more
Engaging Your Customers to Grow Your Business Faster Do you feel like you have the "pedal to the metal," spending all you can on advertising but still can't get the growth of your business into the fast lane? The fact is, if your...more