A small business marketing coach can be an invaluable asset to any entrepreneur. Since most entrepreneurs start a small business based upon their specific area of expertise, theyre great at what they do, but they often dont know how to market themselves. But smart business owners know their core competencies and the importance of delegating, so they hire a small business marketing coach to help launch their new enterprise.Imagine that youre an insurance agent and youve just opened your own agency. Youre experienced, have a small but loyal customer base, and your office is located in a high-traffic area. But business is slow. You need to create a buzz. You need a small business marketing coach to help you:Understand your target audience: Knowing your target audience is critical to your marketing success. Who needs or wants what youre selling? Why? A small business marketing coach will help you understand your target audience, their problems, concerns, and top priorities when it comes to the services you provide. In your case, for instance, your target market may be parents who need affordable auto insurance for their teen driver.Define key differentiators: What separates you from...more
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