Once you have taken the step in developing a business marketing plan, there are several key factors that will need to be taken into account.1. Assess your outcomeWhat is the objective of your business and what is it that you would like your business marketing plan to do for you? Be clear about what you expect from your marketing and you will already be in a better position to assess whether or not your plan is working.2. Review the...more
With the many business opportunities hounding the internet, it is next to impossible if the one you are looking at is the right one for you. There are simply a lot of things to consider. You don't just know it is right just by reading the advertisement for it. And nobody can tell you the opportunity is right for you other than yourself.So, how do you really know if the business opportunity staring you right in your face would really make you earn...more
SMS marketing campaigns have been growing in effectiveness and popularity over the past year. Consumers and businesses have been noticing this new marketing tool to communicate and use as a method to grow sales and benefit with coupons and discounts. Business owners have turned to SMS marketing because other advertising and marketing methods have become so saturated with competition that it is hard for consumers to find their message and redeem offers.SMS marketing campaigns work so well because the business owner is communicating one on one with the consumer. The business is not competiting with other business on the mobile channel. Text offers are sent to the subscriber three to four times a month. Consumers are unlikely to sign up for multiple text marketing campaigns within the same niche. If you own a pizza place, your subcribers will only be on your list, and not your competitors.The two main parts of every SMS marketing campaign is promoting and growing your opt-in list and then sending relevant text offers to that list. To promote your text campaign you get your mobile call to action out there by promoting signage in your business, integrating the call to...more
New small businesses are often faced with the task of marketing on little or no budget. Aside from the staple marketing materials like business cards and a website, there are other strong and effective marketing tools which are often overlooked. Here are three secret weapons for the small business to create awareness, reinforce brand...more
Your business may need IT support services for a whole host of reasons but perhaps the most common one is not having the in-house capabilities to deal with all of the networking and connectivity issues within your organisation.You may also require IT network support to help your dedicated IT department to install a virtual private network (VPN) or...more
Many factors come in to consideration when making decisions about marketing a business for sale. Considerations such as advertising budget, professional help, advertising mediums, timescales, sale price and employees along with many others.Firstly, it is advisable to set a budget and work within that set figure, although it is important that it is realistic in the first place. Getting professional advice from someone such as a business sale transfer agent can help you prepare your business sale and provide information on current market trends and conditions. This option also ensures you are asking the correct price for the business compared to other enterprises on the market that may be in competition for the same buyers.One of the most important decisions has to be where to advertise when marketing a business for sale. There are many options to consider including newspapers, trade magazines, business transfer agents and business sale websites.When making this important decision, it is worth thinking about who and what type of buyer you are trying to attract - does it need to be someone from your specific industry, is it an entrepreneur you are looking for or could it...more
A lot of people dream about starting their own business. A good way to get in the habit of owning your own business and how to manage profit, loss and deal with customer service and marketing you can start a business cleaning windows. If you want to...more
Despite their best efforts, small businesses and professional services companies sometimes find that they just do not achieve the results intended or their business marketing plans cannot be fully implemented. Marketing plans can fail...more
Are you still trying to understand why some marketing plans are successful while others are dismal failures? I've studied every imaginable kind of plans over the years, and I've concluded that there are five keys to a winning business...more
Let's begin with a definition. This isn't an "official" definition it's just my definition of "Brand Marketing"."Brand Marketing" is any advertisement that doesn't contain an offer.Basically the ad just says "Hey! Here I am. Look at...more
A perfect definition given by Wikipedia for Enterprise Mobility Management is Enterprise Mobility Management is the set of people, processes and technology focused on managing the increasing array of mobile devices, wireless networks,...more
Internet has made business operations easy and at the same time extremely difficult too. While you have better access to target markets, your customers have similar access to your prospects. Just one dissatisfied customer can negatively...more