There are many instances where it has been witnessed both multi-million profit making and some small businesses crumble due to various reasons. When I hear of such stories I ask myself why. When pondering on this question, I decided to research so as to get to the bottom of this. These are some of the answers that I got. Lack of a business plan; as it is commonly said, ’If you fail to plan, you plan to fail’. This statement is...more
If it is your responsibility at work to hire people for positions within your company, you know how much work is involved in the entire process, starting from lining up eligible prospects for the interviews to the actual hiring process itself. As you well know, hiring just one person for a position is a very involved process and it can sometimes take what seems like forever to complete. Not only is the slow process a burden on you but it is also...more
It is very important that when your business is about selling a product, you know how to use your chosen marketing strategy to the fullest. One method that is widely used by entrepreneurs is back-end products selling.A Closer Look at Back-End Products SellingA back-end product is a product that you are trying to sell your customers after they have already purchased a related product from your company. For instance, your business is all about selling beauty products. A customer bought one of your products, a shampoo perhaps. Then maybe you can attempt to sell hair conditioner as a back-end product to the same customer. You have to remember that your back-end product should always be related to the main product your customer has purchased.Why is back-end products selling easy to do? Since you're customer has already purchased a product from you, it is safe to say that he/she is genuinely interested in your line of products. It will be much easier to sell other products to him/her. The success of this marketing strategy lies on how you execute it. Here are some tips on how you can sell your back-end products to your existing customers:Maintain the quality of your products. The reason...more
When writing an e-mail, it is very important that you know the appropriate words to use. For instance, if you are making a business e-mail, it is natural that you use formal words and phrases because it will make you appear more professional. If it is an e-mail for friends and family members, then using informal wordings is allowed. But how can you...more
“From charcoal to gold,” This was a heading a read from a book in a certain supermarket. Though I did not purchase the book, I went home pondering on those words. Many times we have heard stories that are really motivating on how a small business turned out to become a multi-billion venture. The amazing thing is how some people...more
Small businesses contribute greatly to economic growth and thus governments should encourage their citizenry to start such ventures. Some of the big companies we see around initially started as small companies and due to good business strategies, ideas and management grew to become what they are today. One mistake that small business owners commit is attending to small ventures and in the process forgetting to look sideways for other business opportunities that would ensure business growth. I encourage small entrepreneurs to have a keen eye and observe what is happening around them. Another thing that would ensure business growth is expanding your market niche. This can be achieved by providing a one stop shop for your customers. Seek to offer products and services under one roof. This you can do gradually depending on your finances and within no time your small business will become a big enterprise. As an entrepreneur you need to know your market or industry. Knowing how things operate will help you become more innovative. Constantly, find out what your customers are looking for. This will ensure you stay ahead of your competition by providing to customer even before...more
Everyday, tens of thousands of people around the world are searching the internet on home based businesses. Here are the most frequently asked questions by those planning to start a home based business.1. If the income potential is huge and it offers...more
This by far is the most rewarding marketing strategy if you do it correctly but you will go broke if you just throw money at this. The power of Google is enormous. If you use it correctly, Google adwords can be like a cash machine on steroids as it...more
The reason Google remains on top is that they are always adapting to the market in which they are in. And now they are getting ready to add some new features to their custom search which will offer a Google search box on every page of the web. This...more
The sophistication of Information, Communication and Technology paved the way for home based business opportunities. Convenience is what it primarily offers on top of earning something other than what you receive from traditional office.Starting a...more
Advertising for your home based business is very important. Even when your product or service is the best, potential clients would not realize that unless you advertise. In starting a home based business, part of your plan is promotional. Advertising...more
Maybe you are stuck on the side of the road with a flat tire, or maybe you have just had one too many drinks, and you can't get home yourself. Regardless of the situation life throws at you, it helps to have those who care about you ready to come to...more