To run a successful business, you have to understand the reasons that people have for going to a business to satisfy their needs instead of taking care of their problems on their own. When trying to carry out a particular task or satisfy a particular need, a business can have a significant advantage over the individual. Let's look at some simple business management tips that illustrate how a business has an advantage when it comes to satisfying...more
In today's high-paced, competitive workforce an effective office manager is key to successful business operation. As an effective office manager you need to understand your role, and your key objectives.The key responsibility of any office manager is to ensure the smooth operation of day-to-day business. There are three levels required to accomplish any large task (like running an office)1. Strategic Planning and Monitoring2. Tactical Planning...more
Fundamentally there are only two ways to grow your business: increase the amount of money coming in and cut costs. If you are just starting out your cost cutting opportunities are small so you need to turn your focus to taking in more money.Here are three management tips on how to increase the amount of money coming into your company. The first is focus on increasing the number of customers you have. The second is focus on increasing the average amount of value of each sale from your business. The third is look for ways to make sales more frequently. Each one of these topics is worth expanding on.Increasing the number of customers for your business is all about advertising. Step one is to figure out what group of people you can help. Step two is finding all the ways you can reach those people with a message of the value of your help. All too often people start with step 2 and try to reach everyone, figuring the right people will figure out who they are and contact you. If you've got a lot of money to waste, this is a quick and easy way to waste it. If you want to see some bang for your advertising buck, then you must determine your target market first, and build your advertising...more
Since the primary purpose of a successful business is to help customers with their problems it stands to reason that a business would be organized around the way customers look at problems.The Customers PerspectiveThe typical problem solving cycle of any customer can be broken down into four stages, each with a trigger that starts it off....more
We know why people want things:1. to meet basic needs,2. to save time or effort,3. to get peace of mind,4. it appeals to their image or ego,5. fun or enjoyment,We also know why people go looking for help with these things:1. physically can't do something2. don't know how to do something,3. don't have the...more
Could evil corporate America actually be helping us?When it comes to business most of us take one side of the other: Business owners are either viewed as helpful visionaries or evil devils. The evil view feels that the heads of major corporations exist to fleece our pockets and take our money. They'd roll us in the alley given the chance. If you're looking for a bad guy, few compare to the faceless evil of corporate America so often portrayed in today's media. The evil corporation is out to get your money!If you ever bother to take a second look with the good light turned on, you will have to admit that successful businesses are there helping us fulfill our needs and desires at every turn in ways we could never achieve without them. Are they being good and helpful, or are they evil and opportunistic? Well here's the low down. Are they in it for themselves? Absolutely! Are they also in it for you? Absolutely! Fundamentally successful businesses are started for two reasons.1. To help themselves (selfish devils)2. To help others (kind-hearted angels)Is it possible they could do both? Yes, they can do both. In fact they need to do both to remain useful to themselves and to remain...more
If you want to design your business so that it provides the best possible experience for your customers, you have to think about the customer process. People go through the same steps every time that they look for a product to help them satisfy one...more
For any business to be successful, the people inside the business must understand why people would want their products or services. Understanding the 5 reasons people ask for help, and the 5 corresponding benefits they receive is critical to...more
For any business to be successful, the people inside the business must understand why people would want their products or services. I travelled to Brisbane Australia several years ago, arriving at midnight on a bus from Sydney. I was alone, had no...more
A history of payment faults may become a big hurdle in the way of availing a new loan, but not for homeowners. In the market place, they can find bad credit home improvement loan. Without much fuss over payment mistakes, these loans usually come with...more
For your needs that you desire to be fulfilled, you can employ your assets to the fullest in getting the money that you require. If you have a home that you own and need money for your needs, then the value of your home can help you get the money...more
If you're not clear on what it takes to manage your home business, you can waste your time by doing things that don't help you build your business.A home business can be an exciting way to earn extra cash. It can even become a part-time or full-time...more