Electric Radiant Floor Heating has totally changed the concept of heating homes during winters. And their popularity only seems to grow with the passing of time. The reasons for this are many. This article is an attempt to document the various pros that make electric floor heating high on demand to beat winter chills even in the coldest areas in the house. Operating System of Electric Radiant Floor : This kind floor heating can be...more
The recent global economic crisis made everyone aware of how tight and volatile the economy is, resulting in fluctuating prices for both commercial and residential gas and electricity prices. Texas businesses rebounding from the economic slump have vast requirements for commercial energy but unless Cheap Electricity is made available, these companies have no recourse but to tighten their belts and devise ways to conserve Texas electricity.In a...more
There are many advantages to using outdoor screens for digital signage:The audience figures are higher than an indoor campaignThere is less digital signage competitionIt is noticeable to commuters, bus passengers and car driversBut there are disadvantages too, mainly in the cost of installing a screen outdoors and ensuring it will operate in any weather conditions. Outdoor digital signage is also more vulnerable to vandalism which too can induce additional costs as the repair and maintenance of such screens is often higher.With such high overheads and a difficulty in being able to establish a ROI (return on investment) it is no surprise that many potential installers are put off – despite the advantages to using outdoor digital signage.So reducing the initial costs of an outdoor screen can go a long way in helping to convince people that an outdoor digital signage campaign is worthwhile.Outdoor LCD enclosuresOne method of drastically reducing the cost of outdoor digital signage is to employ weatherproof LCD enclosures instead of investing in highly expensive outdoor screens. Not only do LCD enclosures offer the same weatherproof protection as an outdoor LCD TV but...more
The digital revolution has finally reached the high street with outdoor LCD screens now a popular feature in many retail parks, high streets and even along road sides. With such large potential audience numbers, it is no wonder many digital signage and advertisers are looking to outdoor digital signage as the next step.The one...more
The new Premiership Football season is underway with the twenty top flight teams in the UK battling it out for one of football's most coveted titles. The beautiful game is now big business, with the value of players and stadia worth billions of pounds.And while shirt sponsorship and ticket sales recoup a large proportion of the money...more
Digital signage is continuing to grow as a industry sector. One of the largest users of digital screens for advertising, including outdoor digital signage, is the retail sector.The advantages and uses of using digital screens for advertising and promotion are manifold and while in some industries there can be difficulties in establishing the return on any digital signage investment, for retail this is a lot easier.For those retailers still unsure about taking on digital screens as part of their general marketing, here are some very good reasons, benefits and types of digital signage that should be considered by retailers.Product PromotionTraditional methods of promoting products such as flyers, posters and static signs are no longer an effective medium. Catching the eye of a consumer is the key to good promotion and digital signage has the benefit of being far more noticeable than other static media.FlexibilityDigital signage is also more flexible enabling promotion messages to be tailored for particular times – such as lunchtime to promote lunch menus. There is no need to hire somebody to replace content either, all screens can be networked together so messages can...more
The outdoor digital signage market is growing strongly in the UK. In the second quarter of 2010 the industry is up 16.2 percent on the previous year, reports the Outdoor Advertising Association (OAA).The UK outdoor digital signage...more
Outdoor Digital Signage is one of only two forms of advertising that is still growing in the UK (the other being mobile advertising) according to the Outdoor Advertising Association (OAA).This is possibly due to outdoor digital signage...more
With so many facets to a digital signage campaign – screens, media players, content, LCD enclosures – it can be extremely daunting for those without much technical know-how to get involved. And when you just want a simple solution...more
Study confirms that outdoor screens do not cause accidentsSince outdoor digital signage first appeared along roadsides, it has been at the center of controversy. Many people have objected to these electronic billboards and highway...more
Digital signage is a growing industry but the one thing that puts off newcomers into getting involved is the initial investment and uncertainty of getting a return.This is exaggerated in the world of outdoor digital signage where the...more
Outdoor digital signage is a fast growing and compelling industry. With huge audience potential, placing a screen in an outdoor location can generate far more interest than a static advertisement or even a comparative indoor digital...more