A marketing project is the same and dynamic outdoor marketing is no different, without a call to action the project will fall flat on its face, but creating a call to action is a lot easier than you think.There are various ways to call probable prospects to action, this can range from someone sending a text message to get additional data or people calling a number for special promotions, now learn how dynamic outside advertising is...more
Kids cameras have to survive hard knocks, big bumps and drops from top of the stairs, fights and much more. Do you think any of your high-priced cameras can survive that kind of treatment? Surely not. But kids' digital cameras can survive these and still work well. Some of the best in the business come from Vtech, Fisher Price and Playskool.These compact digital cameras for kids come in a variety of attractive colors. Blue and pink...more
It is not that people would take such eco-friendly measures only for the sake of our mother earth or for that matter to conserve energy in these times of energy deficit. The functioning of a human mind is such that most of them would only do something for the environment if and only if they have at least a fraction of profit running for them,' goes a nice old saying. People choose electric motor run vehicles because of the fact that these vehicles can actually match conventional modes of transport in all fields, be it efficiency, performance or even if aesthetic features are taken into consideration. Electric bikes can compete with bikes running on gasoline – strength to strength. No doubt people are doing their bit for the environment (by using electric mopeds), but it is nice to see that non-conventional type of functioning is actually worth the money (unlike many other alternate ways which are either heavy on our wallets or are too complicated for common use). The price factors along with the overall running costs is one of the major advantages which tilts the argument in favor of electric mopeds and other such vehicles which do not use conventional sources of...more
What is Chroma Key?It is a form of process which is used mainly for digitally replacing the background image of a subject by any other image. Such process requires a specific setting and video editing tools that help in replacing the background image of a subject.Setting required for accomplishment of the process:A photographer needs...more
The outdoor advertising market remains healthy, as recent reports have suggested. And outdoor digital signage is partly responsible for the continued growth of the industry despite the global economic problems.In the UK over ten percent of all outdoor advertisements are now digital, while in the USA, the figures are even higher –...more
A common complaint often thrown at outdoor digital signage is that it is a blight on the landscape. There are even action group's that apart from citing the potential distraction risks that digital billboards and outdoor digital signage poses to drivers, also claim that the screens are ruining the natural aesthetics of the roadsides.This argument against the aesthetics of outdoor screens is, however, particularly weak, especially when you consider the history of roadside advertising across the United States.Roadsides up and down America have historically been always been littered with advertisements and billboards and are an endearing part of American highways and are a part of American culture often mentioned in film, TV and literature.But are traditional billboards that aesthetically pleasing in the first place? These are quite often old wooden structures where the advertisements posted up stay for a considerable amount of time before they are replaced often becoming faded.Outdoor digital signage has far more positive aesthetic qualities than traditional roadside advertising. It has a look of modernity and sophistication that not only makes the roadsides look far...more
Increasingly, there has a lot more installs and interest emanating from ski-resorts and mountain areas in Europe and the United States. The screens are being used for both advertising and information and their use in such areas it is a...more
Outdoor digital signage is a growing part of the outdoor advertising sector. The growth of digital outdoor signage is continuing with total the digital market now making over 12 per cent of all outdoor advertising in the UK.While there...more
There are many important fundamentals when embarking on an outdoor digital signage campaign: protecting the screen from the weather, coming up with relevant content and selecting the appropriate hardware. Before any of this, however,...more
The world of outdoor digital signage is a quagmire of obstacles and hurdles and yet it is a small wonder that so many people are still prepared to negotiate the challenges and embark on a digital outdoor campaign.The reason for this is...more
Outdoor advertising is a growing industry. Year on year the sector continues to grow and part of this is down to the emergence of digital out of home (Dooh) displays used for outdoor advertising. While it is now an accepted an...more
Return on investment (ROI) is a common concern when embarking on digital signage. With higher overheads, outdoor digital signage is even more difficult to assess and ensure a return is made. So, maximising the most out of any outdoor...more