Arctic conditions have dominated the news headlines in the northern hemisphere this year with some countries, including the UK, suffering their coldest winter in three decades. There is a serious risk that many digital signage campaigns erected in outdoor locations or in areas without adequate heating could fail because of the unusually low temperatures. Problems can occur in outdoor digital signage systems if condensation builds up...more
Anybody embarking on an outdoor digital signage campaign will be aware of the IP and NEMA standards governing the use of such technologies in the open air. IP 65 and NEMA 4 are the most common ratings issued for outdoor digital signage and TV systems. NEMA – National Electrical Manufacturers Association – produce their NEMA ratings system for the American market whilst the European IP Rating (Ingress Protection) was developed by...more
It may seem like a scene out of the 1980’s science fiction film Back to the Future but the technology for glasses-free 3D digital signage is already here. A 3D sign comes alive in the Robert Zemeckis film Back to the Future II 3D imagery has been around for as long as the moving picture as 3D film was being used as early as 1890. However, it was in the 1950’s that 3D movies had its golden age when a multitude of cinema films were made in 3D. However, 3D cinema is going through a renaissance with the development of 3D TV expected to be the next big step in home entertainment. And while most 3D systems require the viewer to be wearing 3D glasses, a type of 3D TV is being developed that requires no glasses at all. The potential of 3D TV in the out of home advertising and outdoor digital signage market is huge – especially if glasses-free 3D TV becomes a viable and working technology. Imagine walking down the high street and passing outdoor digital signage systems where the content leapt out in front of you, it may seem like a scene out of the 1980’s science fiction film Back to the Future but the technology for glasses-free 3D digital signage is already here....more
Digital signage content is at its best when it's something with which people have a strong attachment.In other words, effective digital signage content gives its intended audience a reason to take glance, and another and another. Digital signage pages built with stickiness in mind tap into a subconscious longing on the part of a viewer for...more
When you have some unique dynamic content and you are eager to deploy it you now have some practical considerations to work through, these will help increase the view-ability of your campaign and therefore increase the profitability of the campaign. One of the main considerations of the project is how the content is going to be...more
With digital signage being at the forefront of technology there are a few tips that will pay be remember, these will save time and increase profits, something we all aim for. Even before any hardware or deployment has been even conceived, the first major link in any company’s dynamic signage department is the “team”, these are the people who will discuss what will be used in the project and what is out. They normally come with a wealth of experience and have experience in Information Technology, marketing and communications but they must all have one goal and to focus on the brand. As well as each individual offering different skill sets they all have to get on, this said when the signage team pulls together they will delivery a high quality product that they are all proud of. Once the team is in place to create your digital brand, you need to set out what the guidelines and aims of the project are, is this to be a regional campaign or is it to run nationally or globally? Each will have their own challenges that the team has to overcome. The teams in place, guidelines laid down – what now? Well now it is time for the team to create content that connects with...more
During the month of December in Philadelphia the kiosks that are used for deploying parking tickets were not working due to the extreme cold, some thought this was cool as they got free parking – how wrong they were! We all see kiosks...more
This Digital TV Mobile M27 is a ultra-slim tv mobile phone with 2.8 inch pure flat touch screen. When you watch the TV program or take the video, you will be much satisfied with the high definition screen. Also, the Digital TV Mobile...more
Once you have made up your mind that you want to use an electric cigarette instead of smoking tobacco, it just gets easier from there. Hopefully you have had the opportunity to try one before you buy your own starter kit, but if you did not you are...more
Based on experiences of actual users, we know that a sentence editor will better your proficiency with english forever. Your writing reflects your background and history and how well you perform in what you do. Make sure you have a...more
An article entitled "How to resolve the dumps due to live without the planet of Pandora" has posted on the website of "Avatar to the Forum" (Avatar-Forum.com). This message has attracted thousands of fans just like the film did. A...more
If you are considering buying a plasma TV, and LCD or LED TV, or have just bought one, you are probably also thinking of what would be the best place in your home to install this new piece of equipment. Of course, you can always go for...more