Outdoor Digital Signage – more effective than TV A recent study has highlighted the effectiveness of outdoor advertising at developing brand awareness and driving more customers to search for brands online.The research, conducted by the British Outdoor Advertising Association (OAA); research company, Millward Brown; and brand company, Mindshare, analysed advertising over five years.The study looked at 326 brands from 25 different...more
Digital Signage Flexibility – Day Parting One of the great advantages of digital signage is its flexibility. Unlike nearly any other commercial advertising method, with digital out of home, outdoor digital signage and other forms of display advertising, content can be scheduled and tailored to meet specific demographics.This scheduling ability has come from the world of television where it is known as ‘day parting,' where a day...more
Digital outside advertising Side Wall Mount When any dynamic signage equipment is fitted, no matter if it is indoors or outdoor electronic signage every now and then you have to mount over an almost inviable void, let us guide you through this.Some times in an deployment the roof is too high and the floor is too far down such as in a shopping mall, over the escalators with the demand to mount the screen at a height the only option to be had is to mount the unit from a side wall.The only challenge here is that the weakest link is the mounting between the wall and the mount, so getting this right is paramount. As these mounts fasten to the wall using anchor bolts in the mounting plate and this has a heavy duty re-enforced arm that is positioned in the right position and locked into situ then the display is added.Electronic outdoor advertising installation.The same practice is employed for out-of-doors dynamic marketing, but the anchor bolts are more often than not more sizable as the total weight of the hardware in an LCD monitor enclosures can be up to a massive 180lbs, in turn the bracket is produced from heavy gauge steel providing a solution that is robust and will...more
DIY electric gates, what you should know Any properly developed and implemented driveway gate can be a good sign relating to the valuation of the property. The gates cannot only make the property stand out from the others they offer the property owner effective security. A good number of companies which make driveway gates have, in...more
Enjoy the Digital Experience of Satellite Programming with DIRECTV's Spanish Packages DIRECTV brings you the joy of watching exclusive Spanish programs. These packages are specifically meant for the Spanish speaking people in the United States. Get the ultimate experience of digital programming with DIRECTV's four Spanish...more
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Where do you start when shopping for a Plasma TV? Plasma televisions are essentially the must have product of the 21st century. They are extremely popular for a reason, because they give a unique twist on an already popular product....more
Electrical Courses Should Appeal to Women More should be done to encourage women to take up careers as electricians in order to combat inequality in the industry.The Electrical Contractors Association stated in 2003 that only one in...more
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Digital poster Kills Static Menu Seems impractical doesn't it, the US restaurant sector is in disorder as a new rule was agreed in March 2010 that states all eating houses with more than 20 places have to have the dietary and calorific...more