All organizations today use projects as the mode to translate strategies into performance oriented actions and their objectives into realities. There are also wide varieties of businesses today that live and breathe project management primarily because their firm happens to be project intensive. Further, breaking down each and every plan into organized projects is not easy in todays complex and high-stake world. Scheduling and allocating...more
Digital Signage Screens in Europe Outside of the USA, Western Europe is the next largest digital signage market. The UK is by far the largest of the markets in Europe but countries like Germany and France are catching up fast and more and more installs, including outdoor digital signage are springing up almost daily.But who are using these screens and for what reason?Uses of digital signage in EuropeAdvertising is perhaps the number one...more
Outdoor Digital Signage – Why Not? There are a great many advantages of taking digital signage to an outdoor location. There is always a greater potential audience with an outdoor digital signage screen than there is with a similar indoor system.Furthermore, and outdoor screen can be viewable not just by pedestrians (of which there will be more of) but also to motorists, bus passengers and other road traffic – all potential customers.But strangely enough, despite these benefits, outdoor digital signage still only makes up a small percentage of all the digital screens installed for out of home advertising (less than 5% as of 2009).But why is this, the advantages of using an outdoor screen over an indoor one seem clear- so why are there so few installs?Disadvantages of Outdoor Digital SignageWell obviously, many people assume the disadvantages of installing a screen in an outdoor location, outweighs the advantages. But do they?Of course, you can't simply take a normal standard LCD device and place it outside. It will fail as soon as the first drops of rain hit it. Also, temperature, direct sunlight and other weather elements are just as damaging to a sensitive electronic...more
Advice Protection - Recipes Ingredients in Aluminum Stock Pots They say you should have quality cookware and expensive recipes' ingredients to get the best out of it. It is true but without handling it with care I doubt if it will last and will be suitable to be use for the next cooking segment of your life. These cooking essentials are like...more
Outdoor Advertisers – Reason to go Digital Street advertising is an old art form. Since the early days of printing; posters, signs, billboards and adverts have littered our high streets and it has been the key challenge of the advertiser to ensure that their sign or poster gets noticed amongst such a backdrop of commercials.Advertisers...more
Achieving Your Goals – Tips to Outdoor Digital Signage Success When planning a digital signage campaign there is much to think about. There is the selection of the screen, the LCD enclosure, the content – not to mention choosing the possible locations the screen(s) are to be located.However, despite all the challenges and pitfalls associated with digital out of home (Dooh) there is one aspect that is key to ensuring that your campaign is a success – your goals.Whether it is outdoor digital signage or an indoor campaign, having a clearly defined goal as to what you want to achieve is essential. The goal of any advertising campaign could encompass:• Increase profits by attracting more customers • Increase the sales of a particular product line • Raise awareness s of the brand • Promote a particular special offer • Promote a particular storeDefining the GoalHaving a clear understood goal is essential. Everything, from the location of the screens, the type of screen to be used – not to mention the content itself – should all be aimed at achieving the goal.If digital signage partners are involved in the project, regardless of what part of the system they are...more
Digital Signage – and the problems of Vandalism Digital signage is a fast growing industry. However, its success, rooted in its ability to display messages to large audiences and being more attractive and engaging to passers-by is also one...more
Good Golf cart Electric battery Tastes golfing carts tend to be battery pack power. These carts use the power that can be kept in the battery for its running. They are chargeable and therefore are probably the most important parts of the car....more
Ways to Get Noticed – Creating that Different Digital Signage Campaign Digital advertising has been around for quite a few years now. It is now a ubiquitous medium found everywhere from outdoor digital signage on the high street to the...more
Will Your Outdoor Digital Signage Cope with a Summer Heatwave? Summer in many parts of the northern hemisphere this year is becoming one of the hottest in the last few years. Temperatures are expected to rise even further as we head into July...more
Maintenance professionals in commercial and industrial industries face a wide variety of heavy-duty applications, for which they require a powerful, reliable pressure washer. However, selecting the right pressure washer can be quite difficult. There...more
Planning an Outdoor Digital Signage Campaign – Step by Step Outdoor digital signage has many advantages over other digital advertising. Its greatest benefit is that it is visible, not only to a larger number of passers-by than indoor digital...more