Outdoor Digital Signage – Proper Planning Prevents Poor Performance Using an LCD screen in an outdoor location is a natural evolution for anybody already involved in Dooh marketing (digital out of home). However, outdoor digital signage is a different animal to using indoor screens and requires proper thought and planning if you wish for your campaign to be a success.There are plenty of advantages in going outdoor such as higher...more
Outdoor Digital Signage – Temperature How Low Can it Go? With freezing temperatures gripping most of the UK a question many outdoor digital signage users should be asking themselves is how low can the temperature drop before the screen starts to fail?The answer to this question will vary from unit to unit depending on protection afforded to the outdoor screens and the operating window of such devices.Typically, a standard or commercial...more
Which Way Round – Orientation of Outdoor Digital Signage The screens used for outdoor digital signage, housed in plasma/LCD enclosures, are pretty much the same devices used for home TV viewing. While they are commonly commercial grade, this just makes them slightly more proficient at being left on for 24 hour periods.While the devices may be the same, the way they are used is not. At home, modern widescreen TVs allow films to be viewed without the annoying borders, and most TV shows are now shot in this widescreen format too.With digital signage, screens can be placed both horizontally, the standard method of home TV's, also known as landscape, and vertically – known as portrait.For Dooh projects (Digital out of home) both these methods can be used for differing effects, especially with outdoor digital signage. But how do you decide which orientation is the best method.There are two aspects that will determine which orientation is best for your project:The location of the sign, including its position and heightThe type of content that is being displayedPortrait – is by far the most common orientation for digital signage and most of the indoor signs such as the digital...more
Dynamic Christmas Marketing with Outdoor Digital Signage Christmas time is one of the busiest periods of the year for retailers, and a good festive period can make all the difference between a successful year and a less profitable one.This time of year, therefore, is also the busiest period for marketing as retailers and manufacturers spend...more
Outdoor Digital Signage – totting up the costs Return on investment is a key aspect of deciding whether an outdoor digital signage campaign is worthwhile going ahead with. And while it can be difficult to evaluate the return you are getting, requiring time for the campaign to be assessed.One aspect of the investment, however, can be...more
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Digital Camera Primer: 5 Factors To Guide Your Next Digital Camera Purchase There is no limit to the number of choices you have when you decide to purchase consumer electronic products. Desktop computers, laptops, cell phones, printers, and...more
Give Your Building Designs a Digital Touch with BIM Modeling In the present scenario, everything has got technically advanced that helps in its easy execution and management. Computer technologies have enhanced the services and product due to...more
A Users Guide for Beginners on Portable Air Conditioners Beat the heat with the trendy portable air conditioners that have evolved to be quite popular among individuals who live in house that do not have central air. A portable air conditioner...more
A Digital Death for celebrity tweeps Money makes the world go round and the gathering of the root of all evil is an endless race. The online industry has provided a wider scope of possibilities to do so. From dating sites to file sharing to...more
Outdoor Digital Signage – The Options When outside electronic advertising has been chosen as the signage media for a organization, there are now some extra choices as to what equipment will be employed. Let us look at the various types from...more
Air Conditioning Maintenance Home appliances such as air conditioner, refrigerator, and televison usually need regular maintaince. Among all of these appliances, it is the air conditioner which requires maintenance on a regular basis. As a...more