Statistics is not a dirty word. We all remember taking that boring class in college – no offence; maybe some of you actually enjoyed it. Funny, how things change. Now that very word takes on new meaning – it is now the key to our survival in this stress filled, highly competitive world we call internet marketing. We grow up and realize to survive and excel in our businesses and our lives; we all need to do what works.If...more
Let's face it. We are in a tough economy and the light still is not shinning at the end of the tunnel. Our survival mode needs to kick in and our wallets must tighten. Take this time and be resourceful. It should be our way of life. Concentrating on what works is one of the survival keys of life.As email marketing software continues to be a successful path for all business email marketing, obtaining a large-scale, well-developed...more
Having all the available tools for analytics nowadays, it is now possible to track virtually the behavior of your visitors. With this simple way to obtaining detailed information, it is now easy for marketers to track customer's attitude in other facets of marketing. For instance, the information they can get from email marketing campaigns, can be particularly helpful.But it is important to take note that there is actually no benchmark for the email click-through rate (CTR). This is because CTR depends on a variety of factors including the industry you're in, frequency of sending, the opt-in process, and the relevance of your message to the audience. Additional factors include how effective your system is in getting around "spam filters". These software programs can send your message into the garbage folder even if the subscribers signed-up to receive your offer.Aside from that, companies also calculate email click-through rates differently. Companies can calculate CTR differently (ie. unique clicks vs. total clicks). Subscribers will usually click on one or more links which means that CTR that is based on the total would be twice higher than those based on unique...more
The hectic life of today makes it difficult to keep a track of daily activities and office affairs. Therefore, communication through phones has become the soul of every facet of our lives. Attending each call is practically impossible, and thus, a proper system is required that can help in tapping the details of the calls that we missed. Avaya...more
The landing page is usually what customers see first when they visit your website. This is your groundwork of a strong email marketing campaign. Do it badly and your business collapses; do it well and draw new customers. Many marketers tend to focus too much on creating great email newsletters that they neglect about the landing page....more
While enjoying the crisp quality of the Apple iPad screen and its easy navigation, the iPad business user can still have his important data be synced through Microsoft Exchange Server to other commonly used devices such as a mobile phone, desktop computer or web browser.Apple iPad Exchange Connectivity Apple iPad fully supports both iPad-Exchange Server 2003 and iPad-Exchange 2007 synchronization, which allows businesses to access their corporate Microsoft Exchange server for email, contacts and calendar. The enriched email experience provided by Apple also allows email to be seen in landscape view, so the entire email can be seen, or in portrait, for easy email browsing. The Apple iPad email feature can be turned into a touch-screen keyboard for new email creation or replies, contains a spell check / correction, automatically inserts punctuation and offers word suggestions.With ActiveSync, the Apple iPad Exchange synchronization is enabled, but iPad also supports Google, Yahoo's Zimbra and other servers that use Exchange ActiveSync. In addition, the Contacts app has the ability to use ActiveSync and search a Global Address List provided on an Exchange server.Apple iPad and...more
Do you think you might wish to utilize email people search? In this article we are going to talk a lot more about finding people by means of email address finders. Email people search seems to be a thing that is becoming more and more well-liked as...more
Every business industry wants to grow sales and increase profits. There are a lot of means to achieve growth for your company but mailing list helps you in more ways you can imagine. It is your most valuable asset. It helps you achieve...more
Email Marketing offers companies the chance to connect with their customers. It is one of the easiest ways to keep your company fresh in the mind of existing and potential customers. Email marketing involves sending emails which could be used to...more
The vast majority of potential customers, whether you work in a B2B or B2C market, use email and the internet on a regular basis. The question of whether you should include these technologies in marketing, but how. E-marketing is a discipline which...more
Effective email marketing calls for the use of email newsletters. HTML email newsletters are being used by several big companies for a direct follow-up marketing. However, there are important factors to consider before planning an actual HTML email...more
Does corporate life burn you? If so, then you are not alone. There are thousands of people today who are highly stressed out because they have to work hard to keep pace with the competition. They would love to make the same kind of...more