When starting out on the road to determining whether a particular topic is suitable and potentially profitable, there are a number of questions you need to ask first:-"Does this niche have a large market?"Are there relevant products/services to promote within this market?"What topics am I most interested in?"Is there a future for my topic?"What competition will I have?"What is the profit potential?The most important factor that you need to take...more
Is Article Marketing still effective in SEO? Article Marketing was one of the most popular and effective SEO method or strategy used by many experts and specialists in the past. However, its use had slowly dwindled due to rumors saying that the use of Article Marketing had become less effective, particularly in todays SEO.Why Article Marketing Lost its Effectiveness?One of the many reasons why Article Marketing had lost its effectiveness in SEO...more
In todays world, the importance and popularity of social networking can not be underestimated. It has been found that almost all people using the internet service are on some social networking site. The best way therefore to promote a website, a product, or a service is through some form of the social media. One finds that making their websites visible to more and more people, is what everyone interested nowadays, in a brand promotion is aiming for. Different forms of social mediaSome common forms of social media are internet forums, social blogs, web logs, wikis, pictures and videos. All these can be used to ones advantage in building the company or websites image and popularity. Also the brand or site gets identified by an unlimited number of people, which further helps in building up an online communication process for its marketing. Using the right strategies of social media optimization (SMO) services in the right time and in the right way can do wonders for the promotion of the website, product or the service.Some popular social media sitesFacebook, Twitter, Orkut, Linkedin, Digg, Stumbleupon, Flickr, My Space, hi5 and Youtube are some examples.Benefits of SMO services By...more
Corporate Franchise MarketingCorporate franchise marketing departments face unique challenges in working towards the goals of both increasing local product and service revenue and well as generating unit sales. Deploying SproutLoud’s marketing platform can help accomplish both objectives, capitalizing on national branding and marketing in...more
Why Distributed Marketing Systems Fail by Jared Shusterman Distributed Marketing systems, in the broader ecosystem of Marketing Resource Management, isn’t a simple shoe-in to solve for the challenges of decentralized marketing organizations. And perhaps especially due to the relatively young nature of the industry, both the technology, and...more
Press releases can be a valuable tool for generating traffic to a website. The goal of a press release is to bring positive media attention to a website by supplying the media with a statement, video or other form of communication which announces a particular newsworthy event. Submitting press releases gives you a unique degree of control, especially in HOW people discover your news, your website and even your business. Instead of waiting for subjective reviews to filter in, writing a press release is a proactive way to create positive PR for your website.No one ever said writing press releases would be easy, and so it takes a fair few techniques, especially going down the writing route, to really have the perfect press release. You can bring in a considerable range of positive traffic to your website and online business if you adopt a suitable format and what to do with the completed press releases - including where they should be circulated, and what they should contain. A press statement that has been well prepared and properly written can be a powerful convincer, as far as Internet marketing is concerned - the likely scenario is good press releases actually create a degree of...more
Plan your Local Marketing Strategy First, Save Time Later - by Jared ShustermanYour channel marketing plan – do you have one?You’ve made the decision to move forward with giving your local sales and distributed marketing channels...more
I've been working in the florist industry for nearly thirty years and I am often asked to give marketing advice for florists. Use my experience - I know what works and what doesn't work!It can be hard to come by good marketing advice these days, good...more
The E-Mail Marketing Vendor LandscapeRecently, ExactTarget announced they raised $30 million in new funding bringing the company’s total funding up to $208 million since inception. This comes on the heels of other announcements, such as...more
Most marketing training courses show that the never fail system for creating a business online is picking your own niche. Start building a list, ask the list what they want and then go and grab an affiliate product. There are different ways you can...more
When you start marketing on any social channel you should know pretty well who your target audience is. And are they the part of new social media generation. People may laugh if it is a relevant question. Of course, it is a relevant question as you...more
In August 2011, Google made an announcement that Google+ results would also be found in Google search results. This development has since changed the definition of what social media marketing used to be. Previously, there were very strong lines...more