WIIFM, a Marketing Must Every time you write something or say something about yourself or your product ask yourself this question: WIIFM (pronounced wifm). WIIFM or What's In It For Me? is one of my favorite acronyms. The "me" is the person you are writing to or talking to.You may be an accountant with a track record of perfect records but this doesn't matter if you cannot tell your reader or listener what the benefit is to them. After...more
WISGAT? Another Marketing Tool In my last blog I introduced the acronym WIIFM or What's In It For Me? Sometimes I find WISGAT (pronounced wiz gat) works faster to drive me to the benefits of my product or service. WISGAT is the acronym for What's So Great About That? This is an "in your face" question you can use to challenge yourself.When I make a statement I immediately ask myself WISGAT or What's So Great About That? I am putting myself...more
Google has been the most successful Internet company to date, a cash-making machine, dominating the online advertising market. Offering a large variety of online services for free, Google promotes the "do no evil" mantra to portray themselves as a platform, next-generation corporation that can peacefully coexist with and serve the online society. However, Google has accumulated enough market share and portfolio to effectively become an Internet monopoly.In this report, we analyze the strategy pattern Google is following, which is similar to the one the Standard Oil Company followed more than a century ago. Based on this analysis, we make predictions of future strategies that are likely to be followed by Google and suggest possible corporate acquisition plans in the near and long-term future.Learn about Google acquisition targets, and why the are targets, before you hear about them in the media!Key Benefits:- Analysis of Google business model- Comparison of Google with the business patterns followed by Standard Oil- Future strategy analysis of Google and the mobile market- Analysis of Google as a service offerings and implications- Analysis and insights on Google entering the TV and...more
Loader manufacturers in China facing the technology upgrade opportunity - loaders, production enterprises, the market - construction machinery Liugong Success of China's largest independent R & D 899 WheelLoader Loader production as the world's major manufacturing base for the development of China's current situation loader industry can be...more
Two No-Nonsense Ways to Increase Your Profits Let us cut to the chase. How do you increase your profits? Well, read on for a no-nonsense guide on how to potentially increase your business profits.1. If you still do not have your own website then you must still be living in the Middle Ages. You are certainly light years away if you have not...more
How to Beat The Fear of an Empty Retirement by Becoming a Successful Affiliate Marketer Society seems to be constantly pushing the boundaries, especially when it comes to retirement and those faced with the prospect of retiring empty handed. For those fortunate enough to have had foresight when younger and put in place their own contingency plan the thought of retiring might be an event to look forward to, but for most it is something that possibly fills the heart with dread unless you are thinking of becoming a successful affiliate marketer.Ever thought of the Internet as a contingency plan or safety net? No. Why ever not? It can certainly yield impressive results when used in the right way. Problem seems to be for most people that look to the Internet for the answer to financial dilemmas is that they either look at it purely for a quick fix solution or not seriously enough to be a real opportunity for a whole new start.One thing is for sure, the Internet is certainly full of some seedy characters that seem to hide in the shadows waiting for unsuspecting passersby in the form of newbies or online beginners. That aside there is certainly great opportunity available it is...more
Currently, countries all across the world are experiencing an economic downturn. Millions of people are flocking to the Internet in search of ways to make money online. Unfortunately, most of these people will never attain the success that they...more
Chevy Tahoe Accessories – Finding Aftermarket Accessories for Your SUV It seems like people are spending more and more time in their automobiles now a days. This makes it important to make your sport utility vehicle a comfortable place for...more
How to Use Online Video Marketing to Get Traffic Hi, I’m Jonathan Denney.In this post, you’ll discover how to use online video marketing to attract traffic to your website.Online video serves many purposes such as increasing the conversion...more
Chen Hailin: they have no wrinkles to be a female president - direct marketing, cosmetics, Oriflame - hairdressing industry As Europe's largest direct selling cosmetics company, Oriflame, but apparently slow start in China in Amway, Avon. So,...more
Does your marketing and blog suck? Does your blogging suck? Time to improve that rusty old page! Here are tips on how to turn your blog into gold:1. Don't use a blogging template. Spend some time making something or use a white background....more
Corporate Logo Polo Shirts in Company Marketing Corporate logo polo shirts usually are the number 1 valuable tool for advertising your industry. Definitely you will discover a number of techniques and reasons business logo polo shirts can help...more