There are many different kinds of "spec sheets" that a technical writer should pay close attention to since they may (and they do) prove to be indispensable for writing all sorts of technical document.We have already covered in another article what Design Specs, and Testing Specs documents are and why a technical writer should be familiar with them.Here are some other important "spec sheets":SCOPE STATEMENT - Technically this is not...more
What is luxury? It is one of those big questions which has been put forward many times however never answered holistically.My reply to that was luxury is a state of mind. It is about how you carry yourself and fulfil yours as well as others desires.My thought focussed on the issue of luxury from the position of self and society. One does not consume luxury for just self but it is very much socially tailored use. For example, why do...more
Hi, we are back again with more promotional plans. Our '50 Promotional Plans' have been compiled to help retail businesses reach out to their target market more effectively. Since there are so many creative promotional models out already, retailers can use the best fit to get the maximum visibility, better cost-effectiveness, improve branding and achieve greater sales.We had previously discussed promotional ideas such as Happy hours, Free trials, Customer care, Complimentary products, Group discounts, Cross promotion, Motivational offers, Fun offers, Group offers, Free service, Spares with product, Selling attractive packages, Freebies, Free shipping, Referral schemes and Block renewals. These promotional ideas were well received by our readers and now we are back again with the next 15 schemes for you.1) Senior Citizen Discounts: Special discounts for senior citizens, a gradually increasing segment with specific needs, is a great idea. In fact, there is a site entirely dedicated to this segment - seniordiscounts.com. Through senior citizen specific schemes you can promote any product or service that senior citizens may need and build a whole new market segment. For...more
If you don't have a Facebook Fan Page you are simply leaving traffic and profits on the table. To encourage you to take action and create one today, here are the current top 7 reasons to get one now.1) Traffic - Currently Facebook is the #2 most trafficked website in the world, second only to Google. The first rule of traffic I...more
You may be engaged in a marketing activities that are working against you. Or, at the very least, are making sales more difficult. It's a common problem - marketing that focuses on what your company can DO and what your company KNOWS and how much experience you HAVE.Surprise! This doesn't work.Instead of focusing on YOU, market...more
More than fifty years ago, the term marketing as emerged. Over the years, it has also developed in different forms. However today, it is becoming more and more complicated. The reason for this is customers are harder to please. They become wiser than ever. If you have a business, you need to be distinctive in order to have an edge over your customers. Most companies are trying their best to marketing themselves or branding as they call it. In traditional marketing, using mass marketing can reach a lot of people and this is enough to make prospects and to become profitable.This thing doesn't work anymore because of strong competition and more of them are selling the same products. Marketing is also becoming a support selling. Instead of addressing the needs of the customer, they are asking themselves the things that they want to sell. Marketing should be providing the customer with what he or she needs. Marketing is something that drives every strategy to your business. You should make your marketing plan work. Every tool that you need should be able to jive with your marketing strategy. This is the thing that would make your whole marketing plan effective for your...more
We all know that setting objectives is the first step in developing a marketing plan. Unless you know where you are going, it really doesn't matter how you get there.But, how do you know where to start with setting your marketing...more
A "Thought Leader" is someone recognized as an authority in their field of expertise...also known as a visionary. Few people set out to become a "thought leader" or "guru," but there is good reason to not only establish yourself as an...more
These days, no matter what kind of dentistry you practice, it is simply not enough to move into your office and put up a sign! The world is more connected than ever and professionals in every industry have realized that unless they...more
For a few days now, we have had some interest in our opinions on how to appropriately use Twitter marketing software such as Tweet Adder and Tweet Whistle, so we decided we'd offer our views with you here. We've had problems as well as...more
First of all, let me say this: what I am going to write next is my personal opinion (as is probably most of the content posted on an article marketing site like this). But I want to say that right up front because I know there are many...more
What is Social Media Marketing? It comprises the use of certain media to convince potential consumers about the company's excellence through their merchandise and services. The main objective is to establish a clear communication...more