The Apple iPhone is being labeled as the most significant device in present day technology. And the apple marketing machinery has managed to pull a coup by generating excitement and through the expectations a demand for the Apple iPod.June 29th was the launch date and by June 18th AT&T had already logged over 1 million serious inquiries from buyers. In one weekend iPhone sold 700000 phones making an estimated profit of around USD...more
When one is working with salon advertising they have to follow some basic rules that ensure that they are not putting the customers off the purchase or creating unnecessary problems. These fundamental rules are what make advertising such a lucrative business and they are the reason why some salons are making it very big in the industry while others are not having any luck with the business. One has to look at the salon advertising...more
Unless this is your busiest time of year, this is an ideal time to take an objective look at your marketing materials and ad campaigns and determine whether or not it's time for an update.Ideally, marketing materials are designed to help you close more sales, attract more clients, and save time by explaining your products or services. Unfortunately, many companies neglect their marketing materials and send their sales force out with outdated, incorrect, or ineffective materials. Here are some key points to consider.1. Current dataFirst, take stock of what you're currently using for marketing materials, how many copies you have on-hand, what it's currently being used for, and at what frequency. Go through the materials to determine how much of the information is accurate and up-to-date.2. Cost of an updateOne of the factors you'll surely want to consider throughout this evaluation process is how much it will cost you to update your materials. Online marketing is the easiest to change in an instant, and often changes are inexpensive. Conversely, print materials are often expensive (and can take awhile) to replace. However, for many businesses, both formats are...more
No matter which business you're in, you're in the marketing business, as well. And this being the case, you're certainly aware of comment marketing, if not already practicing it assiduously.Commenting on other experts' blog or forum posts is supposed to generate tons of leads to your website(s), but does it? Does it really?It's time...more
The IRS or the Internal Revenue Service grants certain debt consolidation companies the status of non profit. This means that the company will negotiate your debts with the creditor but again this does not at all mean that these companies offer debt consolidation services for free. They only help you by negotiating with the credit...more
If we're being honest your web marketing strategy is probably flawed. In fact I would hazard a guess that you don't even have a web marketing strategy. Today I'd like to share why having a strategy will make your website more effective and your life a lot easier. So why do you need a web marketing strategy? Your website's goals will determine what your objective is and your strategy is how you're going to get there. Without either of these your website becomes like a rudderless boat that just goes any way the current will take it. Personally I love to highlight this point with a conversation from Alice in Wonderland: Alice: Would you tell me, please, which way I ought to go from here?The Cat: That depends a good deal on where you want to get to.Alice: I don't much care where.The Cat: Then it doesn't much matter which way you go.Alice: ...so long as I get somewhere.The Cat: Oh, you're sure to do that, if only you walk long enough. The sad truth is that most of us start a website like Alice with a vague idea of where we want to go and no idea how to get there. First you need a set of clearly defined goals that display your outcome with some milestones along the way....more
The hundreds of entrepreneurs, inventors and small businesses that approach my marketing consulting firm each year with new product ideas all confront the same, basic hurdles in attempting to achieve commercial success. Issue number...more
"Business has only two functions - marketing and innovation."- Milan Kundera, Czech novelist, playwright and poet.One field that combines innovation with marketing to give innovative marketing is viral marketing. Although just a decade...more
Writing a Marketing PlanWhether your business is a start-up or existing, marketing plans are a crucial component to sustained financial success. Careful planning will ensure successful implementation, leading to intended financial...more
Many people, in a rush to spike sales through the roof, think too big and end up completely missing out on one of the best free marketing opportunities on the net: discussion forums. Instead of focusing on individual sales, they go...more
The other day here in Calgary where I live, I was out walking my dog and noticed a Parking Officer giving my neighbour a fine for having his camping trailer parked on the street. What was the mistake this friend of mine made?Either he...more
Have you ever wondered how marketing would be practiced in 2020? The first chapter of most marketing books explain how marketing went through an evolution starting with focus on production in the 19th century, sales focus in first half...more