Are you looking for an effective promotional marketing tool that is easy on the budget but stands out from the crowd? Custom labels will help get your brand recognized and make you stick out in today's competitive market. Personalized labels and stickers are difficult to disregard, easy to use as advertisements, and are a cost-effective way to reach a broad target audience. Plus, you can stick them everywhere.The promotional...more
Olive oil is showing up in more and more kitchens and on more and more dinner tables throughout the world. The oil is cherished by cooks, enjoyed on salads, and healthy for the heart. Over the last two decades this combination of factors has led to increased consumption far beyond the Mediterranean Basin, the traditional home of the olive and its oil. It used to be that virtually all olive oil was produced as well as consumed around...more
Success = Starting Off On The Right Foot!!!!We've been out talking to heaps of business owners recently, and have noticed a common theme shouting out amongst most business owners."Where do I start with marketing my business?"As business owners we can get so caught up in the day to day running's of our own business that we forget the fundamental principle that keeps us in a business.Having clients.....If we have no clients you have no business. Yes we might be busy today but tomorrow may not the case.Your goal as a business owner is to have constant stream of new clients coming into your business on a regular basis.However this is another story all on it's own. Today we really need to take about 5 steps back before we even talk about clients. Businesses need to get really clear on their own business before you can even expect to get a constant stream of clients coming into your business.It's called getting clear on your Marketing.To help you get started here is a 5-Point Marketing Checklist, now you have no excuses.1. You need to create a Vision in your business you'd like to create. Then build a structure to support that vision, using your calendar to preserve time...more
Think about the following checklist and how your business is situated. There are 15 different areas of your marketing you can improve here - take one to start with and you will see a big difference in how people respond to your offers.• Are you running a headline in all of your marketing?• Is it targeted specifically at your...more
Here are four SEO myths to keep an eye out for...SEO Myth #1There's no need to bother trying to obtain incoming links to my site from sites that use the noFollow tag on all of their outgoing links. Not true. As long as they are on topic and relevant, really, the more the merrier when it comes to incoming links pointing to your site....more
Who's the star of your marketing copy? If the words 'we' or 'I' are anywhere in the first paragraph, then it sounds like you've taken the starring role for yourself. And that is a costly mistake.The star of your marketing message should always be your potential customer. And that means weaving a story that revolves around the end result your prospect is looking for - a solution to a problem or the fulfillment of a desire.You see, no matter how passionate you are about your product or service, unfortunately your prospect probably won't start out particularly interested. They are, in fact, just thinking "what's in it for me?"If they don't very quickly reach the conclusion that there is something very tempting in it for them, you will lose them before they get past your headline.Here are some simple ways to turn your marketing message around and make your prospect feel like the star of the piece:Use the word 'you'. This will force you to consider what it really is your prospect will get from buying from you. Because your message should not be about what you're providing, but what your prospect is getting - that end result I mentioned earlier.In the same vein, try to...more
I recently had the privilege of leading an Article Marketing Round Table Discussion at the Glazer-Kennedy SuperConference in Dallas. There was standing room only at each of the 4 sessions and lots of great questions were asked. Many...more
Finding an article ghost writer for article marketing is not really difficult: there are many of them around. However, finding a good ghostwriter that you can trust to do a good job for you is not so easy. This is particularly true if English is...more
We are social animals. We all have an innate desire to belong to a social group. It is precisely because we value this sense of belonging so highly that the more other people find an idea, trend, or position appealing or correct, the...more
1. Adopt a "Twitter Traffic Mindset" - First you have to get it that Twitter is a great source of traffic. It's NOT just a place to chat in 140 characters or less. In fact, when optimized properly, you can pretty much direct traffic...more
Article Marketing is the best free way to drive tons of highly qualified traffic to your web sites and blogs. You get highly qualified traffic because when someone reads your article, likes what you have to say, and then clicks thru in...more
Affiliate marketing is the process of promoting other people's products and services in return for a commission. The flip side of that is getting affiliates to promote your products and services. If you can get enough people to...more