Marketing Automation 2.0 is an advanced and integrated software platform designed for inside sales, sales, marketing and web optimization. It goes beyond demand generation and workflow automation while providing insight into a website visitor's intent, deriving actionable intelligence to convert a visitor into a qualified lead and subsequently into an opportunity. It bridges the gap between sales and marketing to drive sales...more
It can be a challenge when it comes to attracting delegates to yourevent. Not that your event is not relevant or of interest to people.But, it may be the simple fact that with the current informationoverload; people may either place less value on your event or youmight be one of many competitors.Email marketing is an invaluable tool that can be used to buildcustomers' loyalty. It is an extremely effective way of reminding...more
Do a search on Google or Yahoo for offline marketing. You will find there are dozens of ideas on how to promote a business. Too many choices can lead to confusion and make a person wonder, what is offline marketing? Is it promoting an online business offline or is it promoting an offline business using a combination of Internet and traditional forms of advertising?Offline and online are becoming hybrid forms of marketing strategy. You need both offline and online if you are going to successfully have an effective marketing strategy. It is the internet that will open up the full potential of your campaign and allow you to develop business with new prospect and customers at a reasonable cost. This is especially true if you are in a service business. The product is you and what is between your ears. The trick is making sure the right people know what is available to them and how to access it.Traditional advertising often is a shot-gun approach to reaching the target customer being sought. Traditional approaches have been the yellow pages, radio, newspaper, direct mail etc. Get the idea? If asked, "...are you targeted in on the best prospects for your business when these types of...more
Making money on the internet has become one of the most popular means of generating income using virtual marketing. Making lethal mistakes marketing products on the web can lead to financial ruin. We will discuss how to avoid these mistakes.Internet marketers need to have long term goals if they are going to succeed. A lot of new...more
Both new and established businesses can benefit from effectively marketing at trade shows. Designed to connect entrepreneurs and possible clients easily and in a short amount of time, trade shows offer a convenient way to get the word out about a company. Although beneficial for large or small companies, trade shows are particularly helpful for...more
In your quest to increase traffic to your website you've made the wise decision to undertake an organic SEO marketing campaign, and now you just need to know what that entails and how to implement it. Let's break down what a project like this takes and how you can get it done most expediently.First, some words of caution. Beware of any SEO companies that offer fast guaranteed first page rankings on Google or Yahoo. Yes, it is possible to generate such rankings, but they usually come over time after a certain amount of work has been done to unseat those sites that are already there. What these companies often try to do is to get you ranked highly for your name, or a very obscure long tail phrase that no one in searching for, and are, thus, of very little practical value to you. The reason you're opting for an organic search solution is that you're in this for the long haul. While pay per click has its place, it is of virtually no value when it comes to building your business or brand or increasing your online footprint. Add that to the startling (but true) statistic that 93% of PPC dollars do not result in traffic to your sites. A typical organic SEO marketing campaign will...more
It is a good query and it can arise in anyone mind i.e. When to trust an online marketing consultant? There are thousands of agencies and companies that are advertising their services on the internet and promising businesses a great return on...more
In March 2010, Zain sold its operations in 15 African countries, marking a complete turnaround from its 3x3x3 strategy (initiated in 2002), which aimed at establishing Zain as a global telecoms leader. The sell-off was triggered by the...more
Without it, you probably won't have a business for long. Simply put...every business needs customers, and security firms are no exception.A good marketing plan doesn't have to be time-consuming and complicated, but it does need to be updated and...more
Neste momento em que está surgindo, timidamente, uma nova cultura no meio jurídico sobre a necessidade da gestão de marketing nos escritórios e na carreira de advogados, com a implantação do chamado "marketing jurídico",...more
Marketing is a major part of any business. If you don't market, you don't make sales. But calling it marketing may keep you in the wrong frame of mind.The word "marketing" puts you in the frame of mind of bringing customers to your business. More of...more
One SEO technique that has come to the fore is video marketing. Many optimization experts who have been around for quite some time wonder though if this is an avenue that is worth exploring. After all if traditional means of link building still work,...more