In an industry where exposure is important, promotional products are ways to get the word out there about your business. As soon as you inform what kind of services you offer and products your provide, promotional marketing will prove to be a businessman's best friend. Promotional product is a way of promotional marketing. The promotional advertising on internet sites have proven to be quite beneficial for the businessman because more and more...more
So you've hung up your shingle and clients aren't exactly beating a path to your door. What can you do? Well you might think standing out on the street with a megaphone will do the trick. And it may be one way to gain attention for your business, but an overall public relations plan incorporating a number of promotional ideas could be just what your business needs.Public relations is communicating who you are, what you do and how you make a...more
Here's another "creative" method of offline marketing that will take some effort on your part .... but no cash outlay. Volunteer as a speaker for various business, educational, or other organizations. This is a great way to reach a targeted audience and brand yourself as an expert in their eyes.Groups like your local Chamber Of Commerce, PTA, Garden Club, Hunt Club, Single Parents, Home Owner's Association, VFW, Church, Little League, Soccer Club, Kiwana's, VFW, American Legion, Moose Lodge, Alumni Association, etc. hold meetings where they frequently need speakers. Do some research and find out all such groups in your area then contact them to volunteer your services as a speaker. You'll have to do some work to prepare a talk pertinent in subject matter to their interest .... of course. But the event itself as well as the contacts you'll make create a great networking opportunity for you. People will be curious about what you do. The host will obviously introduce you before you speak and include a little about "who you are". Just make friends and share as appropriate when appropriate. This is more about branding yourself in the community and reaching large groups while doing it....more
When it comes to promotional items, there is a limited amount of space for what you get imprinted. When you think of the common promotional items you see, like pens, water bottles and baseball type caps, what you place onto the promotional items needs to remain focused and informative enough to draw customers to your door. Of course, items like...more
A new consumer phenomenon is called "tagging" or "folksonomies" (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing it under a global taxonomy that they...more
Do you have an Internet marketing strategy for your online business? You should. Internet marketing and Internet advertising, when done properly, can drive traffic to your website and practically double your sales overnight. In fact, advertising your site may be the only way for you to compete with larger, more established competitors.While there are many different forms of Internet marketing strategy that you can employ, one of the easiest and most reliable forms is results tracking. When you track the results of your Internet advertising campaigns, you can quickly learn what works and what doesn't work. For obvious reasons, this method is much better than a random hit and miss advertising method, which can turn out to be quite costly, not to mention ineffective.Of course, this form of Internet marketing strategy isn't anything new. Direct marketers have been using results tracking for years, and it can easily be adapted for the Internet. The key is to come up with a way to measure the results of Internet advertising accurately. If you're tracking is not accurate, there is little to no point in doing it.To make sure their tracking results are accurate, many direct marketers use a...more
Laughter is the best medicine in many situations. When you are feeling low, a good laugh will make you feel better. When you are happy, a funny item will allow you to share your happiness with everyone around you. As a business owner, why not make...more
Search engine marketing is one of the fastest method of advertising ever to hit the public internet. In its basic form, search engine marketing is having a website designed to be attractive to search engines, enabling the site to receive high...more
An mlm lead capture page is a web page that, when the visitor "lands" on it, she is asked to opt-in to some type of list in order to proceed further. On some mlm lead capture pages, your only options are to opt-in or leave.Internet marketers make...more
Many sales are lost because of "sales." To be successful in this profession requires listening to the customer. Unfortunately as salespeople, we often hear so many different things that we feel the need to provide solutions for all of their...more
The vast majority of salespeople do not enjoy cold-calling. Yet, at the same time, it is an activity that most need to do on a regular basis. The biggest reason sales professionals are not more successful in this necessary endeavor is the defense...more
Let's face it: even when you stop doing your internet business, the online world will still go on. So it is really up to you to be able to stay afloat for as long as your possibly can and build something meaningful out of your internet marketing...more