Bob Stone, author of "Direct Marketing Methods," one of the bibles of the direct marketing field, has this to say about the most important factors in success with direct marketing efforts:"Maximizing direct mail success depends first upon the lists you use, second upon the offers you make, and third upon the copy and graphics you create."So from this you can see that the list that you send to is the most important factor in the success of any...more
How to Instantly Set Yourself Above "Just Another...."Have you ever called someone cold or even a referral and felt as if the chances of getting through to the other person were about as fat as the National Debt?I know I certainly have.Let's break this down and examine the scenario a traditional salesperson finds himself or herself in.First, you have a target prospect or client. At least, let's assume you do. And you want to make a presentation...more
Summer is a busy season. The sunshine and warm weather lend themselves well to all sorts of events. Every big event deserves a souvenir. You want to make sure that your clients and employees remember all the fun for years to come. A perfect choice for your next summer event is a promotional tote bag. In addition to retaining memories of the event, giving away tote bags also encourages word of mouth advertising. People who see the tote bag are likely to ask about the event, which opens up a dialogue about your business. A Reusable Big Grocery Tote is a fantastic canvas for your logo. If the bag is particularly stylish, like the Bali Tote, they might even ask if they can buy one! Promotional tote bags are touted as one of the best promo items for continuous exposure. A recent study backs up this claim. According to research performed by the Advertising Specialties Institute (ASI), on average, a promotional bag delivers 1,038 impressions per month. Another study states that promotional bags are the most frequently used of all promotional items. They are said to be used around 9 times per month, which roughly equates to once every 3 days. To ensure that your promotional summer tote bag...more
Building a home business can be costly, especially when it comes to online advertising. Frustration easily sets in when you feel like you're not getting ahead and you don't have the funds to generate leads. However, the truth is that it doesn't always take money to make money. Just because you have a shoestring budget doesn't mean you're at a...more
Has your sponsor and up line taught you to make a list of your friends, family, and acquaintances? Do any of them have any interest in your business?Have you learned about the 3 foot rule? Do you show the plan and attend hotel meetings? When you go about your daily business, are you constantly looking for that hot prospect? Are you frustrated with...more
A logo is a design or image that represents a company, brand or product. Its target is to help people identify the company with a positive buyer experience. It is the basis of all future branding, advertising and communication methods. Each Company wanted to prove it was essentially the best.The appearance of emblems caused a revolution in the advertising world. More companies began demanding a novel symbol that is part of their business for future years.The symbol wants to go through total tests in order to make a novel place in the market its brand owners operate in. Never forget that once selected, your logo will be a silent medium that may communicate the firm's ideals and philosophy. The logo should be electrifying and at the same time should not be over dramatic. The design elements need to be as few as possible so that the brand does not appear to be packed with different image parts. It should be in a position to draw in the consumers the company wants to draw in.As an example, studies indicate that using bright colors does not create the brand confidence in finance related firms. Finance firms are recommended to stick by the standard grey, blues and reds. In my point of...more
It's amazing how much social media has changed small business. It's becoming more evident that embracing social media can make or break a small business. Being open to it allows you to communicate with your customers, control your brand and public...more
How to Instantly Set Yourself Above "Just AnotherÂ…."Have you ever called someone cold or even a referral and felt as if the chances of getting through to the other person were about as fat as the National Debt?I know I certainly have.Let's break...more
Effective and targeted articles are a simple, low cost way of informing readers and driving high quality traffic to your website. It is also a long forgotten art of communicating ideas over the Internet due to the overwhelming amount of spam and...more
You know how you can create a more effective marketing collateral out of your usual ordinary poster printing? With effective communication, that is how. If you can have challenging as well as compelling messages in your posters printing, more than...more
Are you looking for a new and fresh idea for your door hangers? Well look no further. One simple but very powerful idea for door hanger printing is to super size them. Yes! The great American tradition of super sizing can also apply to promotional...more
Team Leafgrafica has been in the 'trenches' for years, with quite a few successful logo and corporate identity projects under its belt. Here's some design advice from some of the best in the field. It should be noted that most of these tips are not...more