Promotional collaterals such as your print business cards are very important tools to have in any business. Remember that in your place, your business cards printing for one represents you to your target clients. Your print collaterals tell your target audience of whom you are and what you can do for them.Hence, there is a constant need for any business to establish relationships with their clients through the help of collaterals. And for you to...more
Some common mistakes of the amateur book designer:1) Submitting low resolution files to the printer, in RGB color mode rather than CMYKAll artwork, both photos and logos, must be 300 ppi (pixels per inch) for book publishing. This can be changed in a photo editing program, however, the file must be large enough to begin with. An image file can be reduced but not enlarged to maintain quality. If your image looks pixilated or blurry, it is probably...more
Marketers need to shift from the traditional 'broadcast message' approach, to reap the benefits of a wide reach and personal medium such as the mobile Anil SabnisIn a country where both politics and cricket is almost a religion, the simultaneous conduct of the General Elections and IPL Season 2 has kept advertisers more busy than the Government or the IPL organizers. This year it is not only the traditional electronic and print media that has reaped the benefits but the telecom operators and the mobile VAS players as well. Both the IPL organizers and the contesting political parties seem to have taken the 'Next generation marketing medium' seriously and have gone all out in their efforts to reach out 'personally and individually' to voters and viewers respectively on their mobile phones. With the phenomenal growth in mobile subscriber base, the demand for mobile marketing is observing an uphill trend.After all, even senior and aged politicians like Advani ji realize that 'Generation M' of young adults and teenagers use cell phones and handheld devices to run their entire lives including work and personal, and they have to be reached through channels other than the traditional ones....more
Think about the last time you used a search engine to find a product, service, or information. Probably within the last day or two, right? Now think about the last time you cracked open the phone book. I can tell you that at my house, the phone book has turned into kindling for the outdoor fire pit. In fact, an entire chunk from "Physicians" to...more
If you are an affiliate marketer who wants to make a comfortable living from referring your prospects to other people's product or service for decent commissions, then you must consider building your own mailing list.Granted, that most affiliates, as in more than 90 percent of them, are not making money from affiliate programs, but this often...more
Do you want to know the steps on how to go about pamphlet printing? Well if you are a novice to anything regarding pamphlet printing then you are in luck. In this article you will learn the seven easy steps to create a design for pamphlet printing.1. The first step to creating a pamphlet is to decide the nature of the pamphlet first. What is its purpose? Do you just want it to give information? Is it a promotional pamphlet? Can people use it as a form? By knowing what precisely you want to do and your specific goals early on, you won't get confused too much on what features and design concepts to focus on in the pamphlet creation process.2. Next, you must know, or you must decide on the specific people that you want to receive the message. Basically you must determine the specific target markets that you need to reach to achieve those first step goals. This involves deciding on several demographic categories like age, sex, social status, location, religion and education that your market has that is apt for your goals. By knowing who you want to give your pamphlet messages to, you should be able to compose your sentences and overall language with a certain bias towards your market,...more
I worked many years for the two largest ad agencies in the world, J. Walter Thompson Company and Campbell-Ewald Advertising (Managing Director) and also owned a small AAAA agency for 12 years. After managing both the clients and employees at the same...more
Getting noticed is often the top priority for a small business. Every small business feels like it can offer something that its larger competitors can not, otherwise, why would it exist? However, getting customers to notice what a small business...more
Networking a small business can be a bit tricky, and as it is one of the most important elements of success, one must be careful to do it well. There are many tools out that allow small businesses to make contacts and bring in new customers, but...more
One of the most challenging aspects of starting a successful business is getting noticed as a professional organization. Consumers are on constant alert for scams, and unless a company looks entirely professional, many potential buyers will look...more
At first, purchasing business cards online can appear to be tricky business. Most people agree that online shopping is great for items that are already set, and are just a click away. However, something that is as custom and personal as a business...more
If you want your catalogs to last in the hands of your potential customers, you have to choose the proper catalog printing choices early on in your project. There are a lot of factors involved in protecting printed catalogs to make them last longer....more