When the bottom line deteriorates due to a poor economy, it's time to start figuring out whether your market niche has any useful marketing life left. If you were one of the people who owned horse-and-buggy companies when the automobile first came out, your market niche was doomed, but you probably didn't know it because the Great Depression was slowing everyone's sales down. The fact is that depressions and recessions have a way of spurring...more
To get traffic quickly to a website, many website owners resort to Pay per Click advertising (PPC). Sadly, this is not a great way to generate revenue because many visitors who click on the ads aren't really the target audience for that ad.You can easily set the criteria for the audience you want to target. So if you were promoting an educational program for children ages 8 to 13, you could easily set this as your criteria. When ads are as well...more
There are offline businesses going into bankruptcy everywhere. In a time of prosperity, people rush to buy the latest electronic gadget or to get the latest bath accessories, one for each change of the season. So, your market niche may have done well when the economy was doing well, but now you've noticed a down tick in purchases. What's going on? Don't assume that this is a product of the economic recession; instead, be proactive and try to determine what factors are affecting your sales. It could be the economy, but it could also be various other factors: A shifting demographic, poor sales strategies that don't work in a downturn, or bad or no advertising campaign. Shifting Demographics When you set up your business, you probably had a good idea of what demographic you wanted to serve. With the recession, the demographic you serve may have had shifts in their income level or even living situations. Take a look at the boomer generation. They are experiencing an epic shift in their income as they retire, with battered retirement accounts from poor market results. Even though you could rely on this demographic to purchase certain products and services as they continued to dominate...more
One of the latest and greatest craze on the market is niche blogging. It is being highly promoted as the next thing you need to do to make that Internet fortune you want. Many people are making money with blogging, but niche blogging should be done right so you could end up making some good cash instead of losing it.Building Hundreds of Niche Blogs...more
One thing that can really boost your sales and increase your business is a good solid multi-faceted advertising campaign. Using all different means for advertising your business is the best way to reach the most people and impact the largest possible market. Taking the time to try and expand your marketing efforts can really pay off and the...more
If you're looking at the internet as a possible money making opportunity, you really should consider getting started with niche marketing. Why? Well because it is a great way for beginners to get started.You don't have to invest a lot of money initially, and as you expand your number of sites, you can use the earnings from your other sites to fund your growth. The downside to niche marketing is that it won't make you rich overnight, and it will take quite a lot of effort, at least initially.Before we go any further let's cover exactly what niche marketing is, or at least what my interpretation is. It's about publishing lots of small sites or blogs around very focussed topics. For example, you might publish a blog or web site on the subject of weight loss for mums who work. It's a pretty targeted subject, as opposed to say a site about general weight loss and dieting. Instead it specifically targets the weight loss needs of a particular subset of the population, working mums.When you target specific needs and specific groups of people with your marketing, you have a much better chance of making money. If you can find a product or service that meets their needs, your chances...more
Just a really quick introduction today but it's VERY important so read it through extremely carefully...Unless you were residing under a rock in January 2009 , you'll most likelyrecall the buzz sorrounding a course introduced as "Niche...more
Niche Blueprint 2.0 is an accomplished totally unique and incredibly excellent package which you will definitely be able to showcase with tremendous authority. We've designed Massive changes, adjustments and additions. . This package is really a...more
A blog is nothing without its readers. Readers won't keep coming back to a blog that is not interesting to them, so if you want to have the best blog in your niche then you will need to make sure that the content you post is always top quality...more
Niche markets provide a product or service for a specific group of customers who have very specific needs. One of the biggest mistakes that new online business owners make is ignoring the concept of niche marketing and focusing on big markets that...more
An Introduction to Niche Marketing - Making Your Yoga Studio a Specialty ShopWhen I speak with a new client, one of the first things I ask them is "Who does your studio primarily serve?" This was just what I asked Lisa and Joseph when they asked me...more
If you are interested in the idea of making money online I want to extend you a warm welcome.It's nice in here.Here are some interesting numbers.Right now, today, there are 3 or 4 million people looking at the Internet Marketing (IM) world as a...more