Most companies don't need a 100% portable trade show display. It's common for companies to travel for conventions, but that doesn't mean that they require the more expensive style of trade show booth. When the economy was more robust and businesses had more funding, picking the right level of portability was less crucial. Now, however, most companies are cutting back, and purchasing a less expensive trade show exhibit would be a welcome change....more
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No matter how well designed and durable your portable exhibits may be, it's only natural that at some point you and your repeat visitors will want to see something new. If you chose a modular trade show exhibit when you first made your purchase, you're ahead of the curve. If your display is more static and traditional, there are still tricks you can try. Virtually any booth can be updated; all it takes is a little bit of planning and creativity.Layout #1: Focus On A Banner Stand This layout has a very simple premise: new graphics and new text, when placed with a bit of care, can give the impression of a totally new layout. This strategy does require you to spend a bit of money because it relies upon a new banner stand, but a banner stand is among the most inexpensive accessories that can be purchased for a convention. You can tailor your new banner stand to fit your budget because it doesn't have to be large or impressive. It should match your current trade show exhibit in tone and scale, but it should also be different enough that it stands out and draws attention.Once you have designed the actual banner stand, you can start focusing on new ways to use it inside your portable...more
Moving a trade show booth from one place to another is never an easy task, particularly if the unit itself is large or heavy. When you're actually at a convention and trying to navigate between other exhibits that have already been set up, potentially trying to clear tight corners, it can be very tough to maneuver. Successfully moving your trade...more
There is nothing quite as difficult as planning a big display around a tiny product. With larger items, they can be incorporated into the display and speak for themselves. With something small, you have to magnify it so that it attracts attention. You need to ensure that it is heavily promoted, because it won't be easily noticed in most trade show...more
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