Customer Retention in 4 Steps With Social Media Every day, millions of customers, which might even include you, are giving their opinions, sharing their complaints and suggesting competitors in online networks, forums, communities, and blogs. Are you listening and reacting to them in a manner to keep customers happy or are you paying the price of losing customers and acquiring new ones? The general rule is that acquiring new customers...more
Alvin Toffler's book, Power Shift, describes the need for a new approach to business. In place of the traditional, linear, power paradigm prevalent in the past, he advocates a more fluid, flexible model which stresses cooperation over conflict. This is achieved by superimposing an informal network of communication over the horizontal structure of the firm.The linchpin for this approach to organization is relationship- the kind in which...more
Understanding the Social Media Bandwagon and when to Ride It There have been more announcements and moves in this space recently than you can shake a stick at.And while this is all very exciting and it's great to see such buoyancy after 2009's doom and gloom, as a PR and communications consultant I am feeling a touch of unease. Primarily there are concerned about unrealistic expectations being set up with clients by agencies, often followed by poor implementation by people who haven't truly engaged in the space for a significant period of time. I fear this disjoint will ultimately lead to the PR and communications industry being given a bad name – as it was by the champagne and stiletto brigade in the 1990s.Not only that, though, if South African companies don't get this social, mobile and digital media thing right they will lose the biggest opportunity they have to grow their businesses and be successful.Things that have made me raise a sceptical eyebrow recently include:1. What's with the silo approach? Certainly the announcement of a new division gets an agency attention, but just how does it work to have all your social media "rock stars" sitting at one end...more
12 Tips For The Social Media Newbie Many small business owners are silently watching social media marketing from the sidelines. They're intrigued, interested and attracted by this new marketing channel, but don't feel quite ready to join in on the gameBut, no worries. Here are twelve simple tips to help get your social media marketing in top...more
How To Use Social Media To Drive Huge Traffic To Your Websites If your websites, sales page or your brand name does not appear in search results for queries related to your niche market or product, your prospects are unlikely to consider you and you will often lose that potential prospect to your competition.One way for you to be found in...more
Top Scientists Embraced Islam (4) Dr Alison and the Islamic Psychology-C Top Scientists Embraced Islam (4) Dr Alison and the Medical Inimitability in Quran-C Part threeThis is the fourth Scientist in the series of Top Christian Scientists who embraced Islam.More than 1400 years ago, the Quran revealed some 1000 scientific facts which were discovered only in the last 100 years.These scientific facts which are mentioned in the Quran led many of the Top Scientists to embrace Islam and to convert willingly from Christianity to Islam.Although People should be free to believe in whatever religion they wish: however, the reasonable questions areWhy Christian priests and scientists do convert to Islam, What led them to embrace Islam? Is there a good reason for priests and scientists to convert from Christianity to Islam? What would be that reason? In this article, Dr Alison may give us some clues.Prof. Dr Alison continues his story of conversion to Islam saying (about the Quranic verse 39:42): This fact has been proved through para-psychological studies which are related to three main domains:1. Out of Body ExperienceSome persons are reported to have this experience...more
You Found Out You Have A Cheating Spouse - Should You Retaliate By Being Unfaithful Yourself? Have you ever been in the uncomforable position of knowing that a good friend or relative has a cheating spouse? I bet your first impulse is to...more
Human faith vs. Spiritual faith - Part 2 In the first part of Human faith vs. Spiritual faith we saw that Human faith operates out of the sense type of knowledge. Humans first want to see, feel, hear, smell or taste before they would believe....more
Irrespective of the type of business you are into, effective presence on the World Wide Web is a must. It helps you in get recognition not only in the local market, but at a global scale. If you have made an entry into the e-business, an appealing...more
Memorization of Islam' In the name of ALLAH, the most Beneficent, the most Merciful.Why did not you ever think about MUHAMMAD (sw) when you continued using facebook?Why did not you ever think about MUHAMMAD (sw) whom you are told to love...more
Kettlebell Instructor Selection Checklist With top Australian Football clubs such as Fremantle, Collingwood and Geelong, the Australian SAS and Australian Institute of Sports using the kettlebells as part of their training, it is no surprise...more
An integral part of any wedding apart from the bride and the groom of course are the bridesmaids and groomsmen. No wedding would be complete without these members of the bridal party not to mention all the help and support they offer. It has been...more