If you want to build a masterful sales funnel, you need look no further than Starbucks. Did you know that the Starbucks sales funnel is so successful that the fish of Boston Harbor have become caffeinated? It's true: scientists have shown that so many people are drinking coffee since the Starbucks phenomenon, fish are actually becoming high on caffeine from the "caffeine overflow" from large cities. However you may feel about that, the fact...more
Do you have a Facebook profile already? Like others, your own Facebook account adds to the millions of social networking users worldwide. Did you know a quarter of the world's population is in to Facebook? For those who have not made your account, then there's no better time but now. Facebook is a very common social networking website that is for...more
When it comes to copywriting, your primary objective should be to convert readers into buyers. If your conversion rate is 1%, then you should aim for 2%. And, if it's 2%, then you should aim for 3%. Push yourself hard to improve your writing; and the results will pay off in consistently thicker profit margins.If you talk to most skilled...more
You should spend time testing and tracking your results. Without conducting proper tests and measuring the results, you will have no means of determining how your sales letter is truly performing.Tracking and testing is truly a simple process, but if you do it wrong, your results will be useless, so it is important that you follow the four-step process that I outline below in order to ensure that your results are correct.Step #1: Define Your Experiment CarefullyWhen it comes to deriving a valid, scientific result, your approach should always involve gradual, purposeful changes; and should attempt to hold all else constant.For instance, if you decide to change three words in your headline, then you should change only those three words; and then track your results to determine whether or not your conversion rate increased.If, on the other hand, you make additional changes to the body of the sales letter at the same time, then you may have no reasonable way to separate the two different effects. It may even be the case that one is contributing negatively and the other is contributing positively.So, start by defining the experiment carefully. For instance, write down to distinct...more
When a reader first lands on your page, the first thing she will see is your headline, which will most likely be in a large, bolded, red or dark blue font. Before she reads about your product's benefits, before she falls under the influence of your...more
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It's common knowledge that owning your own retail store can be really hard work. But it's also common knowledge that anything difficult yields great rewards. So what if your retail store just isn't yielding the numbers you'd like it to? Well every...more
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