With more and more of online being spent online, there has never been a more imperative time to not only being online, but to have those top, profitable search positions. Everyone wants to be the first results with their chosen keywords but that is sometimes not always possible. Others have less aggressive expectations such as just the desire to be on the first delivered results page which depending on the industry and competition can be just as...more
Amadeus Consulting Discusses The 3 Types of Commercial Intent in Keyword Research The 3 Types of Commercial Intent in Keyword ResearchWhen driving traffic to your site, one of the most important factors is targeting the people you want to use your services or products. The goal is to rank for keywords and phrases that people are searching for which lead to a good conversion or intended action. Commercial intent in keyword research is a...more
You might have a great website, but if youre showing up on the third page of Google, it doesnt really matter. No one will find you. You have to get listed on the first page of Google results if you dont want to spend a ton of money on pay-per-click advertising.So whats the secret? Well, you definitely need help with your SEO strategy and marketing plan. And the easiest, quickest, and most cost effective form of SEO is article marketing. Back links are the key to rising quickly in the search engines, and there is no better way to get back links than article marketing.Why is article marketing such an effective SEO technique? Because its simple (read: inexpensive) and yields results quickly, giving you an excellent return on your investment. Step 1: Write an article on a topic related to your business a topic your customers would care about. Include two links back to your website. Step 2: Submit that article to numerous online article directories. Step 3: Wait and watch as webmasters desperate for fresh content for their own sites grab your article and place it on their site, complete with your two back links. Step 4: Your Google rankings start to rise as you get credit for those...more
Google is by far and away the worlds most popular search engine and has, according to latest estimates, trillions of pages contained in its index. With this much competitions its clear to see that looking at the exact match search volume around a particular keyword just isnt enough, you need to take a closer look at your competitors activity too,...more
Many small business owners adopt an in-house approach to Search Engine Optimisation, and this is approach is usually taken out of necessity rather than anything else. However, small business owners have increasingly come to rely on SEO Courses or Training as a means to further their knowledge on SEO without having to resort to paying an...more
Truth be told, Search Engine Optimisation can be as simple or difficult as you choose to make it. A great deal of any SEO Professionals time on-site will be spent undoing previous mistakes. These mistakes may be a result of either human error or CMS functionality, however this is where the majority of an SEOs time will likely be spent in the early stages. However, these mistakes can often be prevented by choosing the correct CMS or being equipped with the necessary knowledge to prevent such errors like duplicating content between pages, and this knowledge will generally come from either doing a little bit of research on SEO, buying a few reputable books on the subject, or even attending an SEO Training Course. In terms of a longer-term view of your campaign, the majority of an SEO Professionals time should be spent on creating and sourcing links to your website. All said and done, this task can be performed by anyone with only a little bit of knowledge on how Search Engine Optimisation works. The majority of Digital Marketing Agencies will charge for what are termed deliverables these deliverables are generally article submissions, directory submissions and press release...more
Professional SEOs use advanced search operators on a daily basis and the uses for these operators are wide and varied. An advanced search operator is basically a way to locate more specific information and these can be used for SEO purposes when it...more
There are literally so many reasons to pursue a content development strategy, and none less that to attract more traffic to your website. Adding fresh content to your website, either through static content development or blog posting or any other...more
Introduction to SEO and Its Features Search engine optimization also referred to as SEO is basically a set of methods that helps in improving the ranking of a website. This is done to improve search engine listings. When you go for search...more
There are various companies in Dubai which are making major changes in their marketing models traditional ways to internet marketing. Major emphasis is made on traffic coming through search engines mainly Google. For that, they go for SEO Companies...more
SEO is the acronym for search engine optimization. It is the most widely used technique for promoting Internet marketing and has been around for more than a decade. How does SEO work? Basically, SEO works by modifying a website using certain methods...more
Keyword diversity covers your bases It's true of any form of marketing that a broader range of campaign will get you more coverage. If you are running a stall at an exhibition, having two tables is going to allow you to see more people than...more