As an Internet advisor, planner and designer for over fourteen years, one thing that causes the greatest unease among my small business clients is the concern that building Web site traffic will be too difficult, especially as there are more and more Web sites competing for customers and traffic building methods are becoming increasingly complicated. If you have the same concerns, my recommendation is to begin where you feel at ease, and branch...more
That depends. If you had a restaurant, would it matter to you whether people knew that your restaurant existed? Sure, you could tell them you had a restaurant on an individual basis, but this is a rather slow way to build a business. By the time you had enough customers via word of mouth, you'd be out of business!Search engine optimisation is necessary to ensure that your website ends up on the top Google pages or other search engine sites. Think...more
The debate is on! Yes! The most sought after debate over the internet is not among companies but between the two online marketing options: PPC and SEO. Almost all internet users when searching for any particular information type a keyword and it enables search engines to generate result pages which have pay per click advertisements as well as natural organic listings.PPC and SEO are two distinct sides of a single coin and are a vital element of foremost Search Engines and help in increasing your all-round brand visibility. Research shows, around 60% of search engine visibility depends on efficient PPC vis-à-vis SEO. Another search result survey proves that around 70% of all clicks confirmed from different search engines happen through SEO. Hence establishing the fact that SEO clicks are actually able to bring round 25% extra than PPC clicks. There are various benefits of using a SEO. Firstly SEO campaign listings have a distinct psychological advantage compared to sponsored links. SEO's can be a long term venture which helps in increasing the Page Rank. SEO's have resulted in maximum conversion rates and is capable of getting your company nearly 30 times the traffic in comparison...more
Website optimization is the backbone to a successful online business. But if you are just starting your business, the cost of hiring an SEO Expert can be a bit high for anyone's budget. Yes, you could hire one of those sites that guarantee results in a short time for almost nothing, but are they using acceptable techniques to get those results? Or...more
In today's online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google. This makes achieving top rankings in Google that much more important.In this three-part series on How to Optimize for Google we will touch on a number of...more
Establishing a footprint on Google and the other major search engines is a time consuming process and can take years to start getting good results. Organic rankings are crowded with businesses from every sector vying for coveted top spots. If you break the process up, and start doing a little ever day, you will start to see progress. Many of my clients simply do not even want to try and most do not know how to get started. This paper will walk you through the basic steps you need to build a foundation on which your SEO efforts can grow. The sooner you get moving on this, the better and developing a sound SEO foundation now will translate into great benefits for the future. None of this is meant as an exhaustive discussion of how to rise up on the Internet search engines. There are companies that do this exclusively, and techniques that are much more involved. The point here is to build a sound foundation that is manageable for busy small business owners and developers.There are two factors that go into search engine optimization, on page and off page. On page factors deal with how your coded is structured, keyword choices and placement, while off page is all about building your...more
Organic SEOMore than 60% of websites are created just by considering their customer or end users without bearing in mind any aspect of search engines. Thus such websites really lost valuable business by avoiding search engine optimization of their...more
Staying firmly rooted in the world of internet business requires a lot of patience and certain effective marketing tools and techniques. A beginner however cannot afford to spend a lot on advertisements and banners. Cost effective marketing methods...more
The question I answer most when speaking to business owners is How do I get more traffic? I decided that it would save time if I wrote an article on 6 effective strategies for generating traffic to your website. So here they are .Link Exchange:SEO...more
Hundreds of thousands of online stores around the internet; with yahoo alone boasting more than 20,000 stores. The only way you can build traffic to your yahoo store, is by strategically featuring in online searches. The higher you rank on the SERPs...more
Many people would want their site to perform well on search engines. One of the common search engines that is used by over 85% of internet users is Google. This is why people want their websites to do well on Google search engines. This is the same...more
If there is a field that is rarely heard of in Africa and in Kenya is the area of search engine optimization (SEO). Most of the people in the Western developed countries appreciate these SEO services. This is why whenever you type certain keywords,...more