How To Drive Traffic To Your Corporate Twitter Profile

In the last few years, Twitter has gained a strong foothold in the online marketing sector

. Getting followers, retaining them, driving traffic to your website and finally, generating sales this is the route most corporate houses follow on Twitter. However, the widely followed corporate accounts on Twitter are usually either casual or informative.

While it is easy to fit into any one type, it is difficult to maintain it throughout. For example, a certain snack brand on Twitter has positioned itself as a witty account that targets teenagers. While the content is casual, the look of the account is formal. In this case, to offer slightly serious information about the product is difficult.

Thus, to avoid confusing customers, standard positioning is key. Besides, any social media marketing agency use these tips to enhance your Twitter account.

Display Image

For any profile on social media networks, a picture is truly worth a thousand words. The display image holds great significance. Usually, companies upload the corporate logo or a particular design distinctly associated with the brand. Another approach to the same would be to upload the image of a brand ambassador or a still from a television campaign. This makes the profile more relatable and increases recall value for your advertisement. It is advised that your display images should be changed or updated at regular intervals to draw attention of the Twitterati.

Drive Traffic

While using Twitter to connect with users can be fun, it is essential to drive these users to your website and generate concrete leads. Ensure that your business website is linked to your Twitter account and that essential contact details are provided. Also ensure that your website is at par with your Twitter image. Hiring an effective SEO company for optimizing the site is essential.

Background

Having an effective background on the Twitter page helps attract followers. While a display image has to be more appealing to the eye, the background image has to act as an extension of your positioning. For example, if you are a mobile service provider, your background image could be something that depicts connectivity. While, if you provide photography services, it could have an image that makes your followers curious about you.

While these tips are great starting points, search engine marketing firms help you apply them and more to suit your line of business. Employ their services to enhance your brand image and help you flourish in the online space.

by: Jacob Martin

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