The process of marketing involves four primary stages that follow each other: planning
, executing, tracking and measuring. All four of them are important parts of a productive marketing process and none of them should be omitted by the management of a company.
A good marketing plan represents a base for other three marketing activities such as marketing execution, tracking and measuring the results of its implementation. After creating a great plan which is meant to guide entrepreneurs in their marketing activities and which contains as many details as possible, marketing execution is the next step.
Although the plan serves as a means of maintaining consistency in executing marketing activities and it is the very first step and should not be neglected. Marketing execution is the key to the successful fulfillment of marketing activities. During marketing execution, it is important to meet the plan and execute each activity as it was planned. The effectiveness of marketing execution lies in taking advantage of every real opportunity and proper time management.
Marketing execution is extremely important but serves no purpose if the plan was not made appropriately. If the planning process is messed up, marketing execution, no matter how superb, will not help to accomplish positive business results.
Marketing execution should never be underestimated. It is not only about proper tactical approach like some managers might think. Marketing execution is a discipline and a multi-factorial system and therefore has to be integrated into a firm's strategy, aims and culture.