Why The Online Home Business Needs The Article Marketing
The online home business requires promotions, which bring several benefits at the same time
. That is exactly, what the online home business articles can do. Writing articles requires its own special know how, because there the question is about the quality and about a certain technique.
Before you start writing the online home business article, you have to decide what is the benefit to the reader, about which you would like to tell. Every part of the article has its own job, the title, teaser, body and the author box. The article will be optimized with a long tail keyword.
1. Every Online Business Is A Brand.
The article is a great way to build a brand, because that is seen as a product of yourself. People like marketers, who have an ability to tell others about the useful marketing ways. You could define, how you want your brand should look like, so that all articles would support the same image.
2. The Optimized Articles Will Influence Long.
Actually you optimize your article, because information seekers search the information by using the keywords and the search engine manage the information with the keywords. The job of the article directories or websites is to store these articles for a long time. The information seekers can find the articles from these stores by using the search functions with the keywords.
3. The Articles Sell A Part Of The Ideas.
If the article is the first message, which the surfer will find, it is important that already the article title will promise a benefit. That makes the reader to read more. However, that article can never tell the main promise, because that is the job of the landing page.
4. The Meaning Of The Wide Distribution.
Most marketers use a software or special service to distribute the articles to hundreds of directories and websites all over the net. People want good information and the marketers want a lot of contacts and permanent links. That is why it is wise to distribute the articles to related places all over the internet.
5. The Articles Build Back Links.
The search engine marketing gets the power from the high quality back links. If you think, that your articles will be distributed to the hundreds of related directories, which have often high page ranks, and your articles have a well written about the author box, they are ideal back links for the ranking building.
by: Juhani Tontti
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