World Of Warcraft Mobile Phone Is Coming To You - Luxcellphone

Late last week, employees of the Red Rock Casino Resort Spa were taking down the signs and stands from the three-day DICE video game summit

. They were packing up the framed art from the Into the Pixel exhibition. They were dismantling the show.

But sitting in one of the hallways amid this activity, Frank Pearce, co-founder of Blizzard Entertainment, was revealing hopes and plans for things his company might build. One of those plans would, in a manner of speaking, put "World of Warcraft" on Warcraft Mobile Phone. There were other bold notions too.

Pearce has a deep voice, shaved head and goatee, a video game developer not unlike "Stone Cold" Steve Austin in look, if not in as surly a demeanor. He's the executive vice president of product development at Blizzard, where work has begun on some major things, such as a "World of Warcraft" expansion; "StarCraft II," a sequel to a game that has become a national pastime in South Korea; and some new massively multiplayer games, which the world first learned about when a job post for work on a next-gen MMO was posted on Blizzard's Web site last year. About that job post: "That was not by accident," Pearce told MTV News. "We have to figure out what's next for Blizzard after 'World of Warcraft,' and we have to get the best people in the industry that we can get helping us figure that out."

In the biggest surprise of his conversation with MTV News, mentioned right before the banging and clanging of the conference's tear-down overwhelmed the interview and forced a relocation outside, Pearce confirmed that a very small team in Blizzard just might be creating a slice of "World of Warcraft" for luxury cell phones.

The Blizzard Luxury Mobile team is new and not something Pearce had discussed publicly before. "They just started that endeavor," he said. "We've only got a couple of people right now. I don't think we're looking at it as something like, 'We're going to make mobile games.' We want to look at the mobile devices as something we can use to enhance the experience of our existing games. So we're going to have to look at ways to use the mobile device to enhance their 'World of Warcraft' experience. We'll see what kind of applications we can come up with."

Pearce said he was excited and then cut himself off. Maybe it was too soon to say more? But he couldn't resist and reached into his pocket for his BlackBerry. He produced it, looked at the screen and started dreaming out loud: "I have an application on my BlackBerry. It's a Google app called Google Chat. It's an IM client, and it's really cool. So as an example, one thing I think would be really cool and whether we're going to be able to do this, I don't know, but it would be really cool is if we could have a client on your mobile device like that that hooks you into your guild chat in the game. That would be really cool. Or the ability to view your in-game mail or view your in-game auctions. We probably wouldn't allow you to actually buy or sell via the mobile device, but you could certainly monitor."

So he didn't mean the current 10 million subscribers to "WoW" would be able to play their favorite game on their cell phones. But why couldn't they buy and sell items through it? "We would want you to be logged in for that," Pearce replied. "We would have to look at our infrastructure and see if that would have a notable impact on the experience. There's a lot of considerations we'd have to look at."

Dreaming up things and building things and then maybe releasing them that's what every game developer does, or at least wants to do. Few studios can spend the money and take the time that Blizzard can. Blizzard has cachet and leverage. When games publisher Activision announced plans last year to merge with Blizzard parent company Vivendi Games, the new company name was declared to be not Activision-Vivendi, but Activision Blizzard. That's sway.

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