1 Tip and 3 Steps to Better Business SEO
1 Tip and 3 Steps to Better Business SEO
1 Tip and 3 Steps to Better Business SEO
The Search Engine Optimisation (SEO) process starts with choosing the right landing page for your keyword to ensure that you try to rank well for that keyword. Many people get this wrong. What they attempt to do is start with the keyword and then choose the page it should land on after, if they even both to do this at all, worst still is the belief that optimising only the homepage for your site will be enough.
It is important to choose your landing page for a specific keyword first as then you help Google and other search engines find you and rank you in most cases quicker and higher than you would normally be if you had chosen the incorrect landing page. Basically you need to find a way to quickly see what Google sees as relevant, so the tips i am going to give you next will help.
To help you choose the right landing page from your business website for a particular keyword use the Google search engine and type in the follow search term query :site:yourwebsite.com keyword phrase, i.e. Site:theinternetbusinesscoach.co.uk business coaching.
This Example Shows The Results of Site Query Function in Google
You will see results like those in the image on your right, ignore the paid results in yellow. The pages listed from your site are pages that Google considers to be relevant for the keyword you have chosen. Once you have chosen the correct landing page for the keyword you can then begin the task of Search Engine Optimisation (SEO). Below is a brief guide of the three steps of optimising your business website.
Step One Optimise your chosen landing page this is known as on page/site SEO.
Always use your keyword in the Title Tag (no longer than 70 characters), in your Meta Description (end within 156 characters). Also use your keyword in your h1 tag if you have one, in the page's text-based body content at least twice. On pages with more than 500 words make sure that your keyword density is at least 2% and evenly distributed throughout the landing page.
Step Two Internal Off-Page SEO
This is where you look for additional pages on your site that can be optimised for the same keyword. Again go back to all the pages you have found in the site query we did early to help you, once you have chosen these pages you need to maximise the link
relevance sent to the landing page by using your keyword in that page' Title and Meta Description. Next you need to ensure you use the keyword within the non-hyperlinked body content, and then hyperlinking at least one instance of the keyword phrase to the main landing page you have just optimised.
Vary your anchor text going to your main landing page by using small variations in the keyword you have used to maximise the number of internal links to the main landing page i.e. an example of variation in a term is the word coach; you could use coaches or coaching as variations. If you wish you can create more pages to help support your main landing page if you wish.
Step Three External Off-Page SEO (Link Building)
This is the big one that people chase and many do first rather than last because this way you get the desired effect from your on page optimisation. This step is probably the toughest of the three as you have to determine how to make your content more link fiendly to other sites in order to develop natural links. This is where research of your competition will help you to determine who to link to and how to best get them to link to you, remember however that quantity is not the same as quality,it is far better to have ten high quality links to your site than one hundred poor quality ones, look for sites that deal with the topic for your main landing page' keyword.
Hopefully this one tip and three steps will help you improve your business' on and off page Search Engine Optimisation. If you like this article please share or link to us using do follow and put a credit back to http://www.theinternetbusinesscoach.co.uk/blog
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