10 Powerful List Constructing Techniques

As many people ask "How do I build a list?" the following points describes some of the best ways for building your e-mail record.

1) Newsletter / E-zine

We are within the Information Age and so individuals are desperate for info. Everyone is so busy with their lives they don't have time to find the information for themselves. Publish a newsletter in your niche that's full of valuable content and you will get people flocking to you to sign up.

2) E-Courses

People are hungry for information, so a free e-course will persuade individuals to part with their e-mail address. Create at least a seven part course that is delivered each and every few days into their inbox. Of course, the e-course also subtly sells your product!

3) Articles

Write articles and distribute them to article directories. Include your newsletter register in the resource box and if you have provided great quality content, you'll get the visitors who will sign up to learn much more.

4) Free Books

A free e-book is an superb way to construct your record. It doesn't need to be an epitome, just valuable info that individuals will exchange their e-mail address for. You can write one yourself or get 1 ghostwritten for you. Make certain though that it is info that your visitors will wish to have, and make sure you've included links to your items and websites in the book. You are able to also include affiliate links to further maximise your earnings.

5) Free of charge Membership Site

Creating a free of charge membership site is an superb way to get people's e-mail addresses. Offer valuable content material for free of charge but only to signed up members. You are able to then upsell them other items or other levels of membership with much more products and much more resources obtainable to them.

6) Squeeze Web page

A squeeze web page is really a pre-sales letter page exactly where you capture a person's email address prior to they move on to view your sales letter. This is reportedly very effective and you are able to also personalise the sales letter with their name or other details from the squeeze web page.

7) Pop Up

Pop up windows, particularly unique and different windows, can be very efficient at persuading individuals to sign up for your newsletter. These can either pop up as the visitor enters your site, or when they leave, reminding them to register for more info.

8) Viral Marketing and advertising

Viral marketing and advertising is where you give away something of value that people want to pass to all their friends. It might be a video, a book, a game or anything similar. Nevertheless, whatever it is, it has your web address in it so people can come and register to your newsletter and get more info.

9) Free of charge Giveaways

A very popular new technique of list building are the large Internet giveaways where lots of individuals submit products that are available for free of charge in exchange for a newsletter sign up. These are excellent methods to rapidly build your list - though be aware that freebie seekers may not make for the most responsive of lists.

10) Sign up bonuses

Offer your visitors a bonus if they sign up for your newsletter, e.g. "20% off XYZ for readers" or a number of e-books or reports which will be of interest to them.

Using these 10 basic strategies you can build your list and then leverage their earning power.

by: John Summerlake

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