10 Take-Aways for Facebook Marketing for Small Businesses
10 Take-Aways for Facebook Marketing for Small Businesses
Facebook is a very active social site which has heavy traffic and people from all the classes and generations regularly appear on these sites through their accounts and posts. Good networking is the best medium of highlighting your products, views, services and also getting support in context with certain critical issues. Small business with low capital investment has low budget for promotion and hence social sites can prove very helpful in gaining good business.
Here are the 10 take-aways for Facebook marketing for small business:
Do not haste, go slowly: To start with, promotion on Facebook should be done moderately and never aggressively. Instead go slow at the start. In the earlier weeks, the response may not be good, but consistent trying can lead to inquiries.
Invest more time: Small business owners need to invest more time on Facebook promotions and respond to even the smallest of query as this will open your communicating doors with the buyers. Never let go any query unheeded as one Facebook account holder can divert others in his circle towards you. Direct communication is an important feature of Facebook promotions.
Interact with your fans: Small business owners do not have too much fan following at the start. During this stage, it is important that each fan is treated on individual level and given importance. Slowly but steadily, this will carve out an impressive niche for you.
No spamming: Facebook is totally against spamming and hence do not try to spam your users. This will create negative vibes about you on the Facebook.
Take it as an experience: We want our promotions to get immediate response. But do not expect this on Facebook. The response will be slow. Rather treat the various responses and phases as an educational experiment and try evolving newer tricks of promotion.
Do not go overboard for advertising: It is not necessary that lot of money is to be poured in advertising or high budget advertising gets good returns. Well planned strategy goes a long way in giving you good results. Check the target reach of Facebook and start with the first ad. Do not give aimless ads. In turn a long time goal should be taken into consideration while starting for ads. Ads given aimlessly can give no result and the promotion gets fizzled out in the middle.
New Facebook page: Do not create many profiles on the Facebook which can lead to banning of your account. Instead create a new Facebook page to promote your product.
Incentives and coupons: On the new page of Facebook, you can start advertising. But it is very important to induce your fans into purchasing and for this you can introduce various discount coupons or incentives for your buyers. This will certainly attract more traffic.
Go for mobile subscriptions: Once the messages on Facebook appear on your mobile, you can immediately respond to them and the communication become faster. Although it is similar to Twitter, on Facebook you get a page instead of small space.
Keep your fans engaged: Update your fans with the latest happenings in your business. Make a mention of events, successes which can establish a good rapport between you and the fans.
Things you should do if you run a small business/start up:
Get a Verified Twitter Account for recruiting through Twitter
Like our Crederity fan page to get more updates for small business.
Contact us for Background Screening and Employment Verifications solutions.
Get a Crederity Trusted Seal to increase sales for your business.
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