2009 Domestic Air Conditioning Market In Chongqing Branch Manager Interview - Gree Air-conditioning,

2009 frozen air conditioner market in Chongqing annual leave too much to remember

. When the year opened, by the macroeconomic impact, Chongqing air conditioning market is very depressed, and in 2008 left a huge inventory so that the brand has faced tremendous pressure. To digest inventory, many brands will do air conditioning prices dropped substantially, but still difficult to harness market weakness. Spring Festival, by the holiday to stimulate the economy, air-conditioning market has warmed up, but this time

Sell Concentrated in the store, the channel's performance is still poor.

Limited to seize market share, the brand staged a fierce battle between the wars. By the end of February, launched the first price cut in Chongqing Gree boom, but in mid-March in the United States suffered a strong counterattack, the two sides of the fierce fighting to start ahead of the air conditioner market in Chongqing, but the overall market has not warmed up. In April, the Chongqing market ushered in a new round of air-conditioning bargains, including a minimum price below 1,000 yuan, air conditioning, once again broken the 2009 record of air-conditioning market price. Then, from the U.S., and Geli provoked by the two giant air-conditioning

Price war Intensified, Haier, Changhong, Oaks, LG, Zhi higher brand price cuts have also raised the flag of a time, price competition became the focus of air conditioner market in Chongqing.

Price war heats up in time, the state introduced

Projects that benefit the Policies, projects that benefit the introduction of the policy, largely to promote sales of energy-efficient air conditioning, but this time they enter the high-temperature weather in Chongqing, saved up early to focus on the purchasing power of the outbreak, the market or even so there blowout phenomenon, and therefore price war effective mitigation.

Despite all the complaining about the low season in Chongqing in 2009 too long, too short season, but six? July's high temperatures still make them taste the sweetness of this month's focus on sales, so many brands out of stock pressure, but also enable them to eke out better against 2010.

Throughout the year, the Chongqing Hisense , Gree, Midea brand to the inverter air conditioner such as the promotion of efforts to have great air-conditioning market was thus set off a wave frequency. With the air conditioning to the countryside to carry out the activities of various brands have increased the intensity of channel construction, bigger and stronger the network will become the brand the focus of the work of 2010. A lot of brand officials said, 34 there is a strong spending power, the future will be 34 market-based ... ...

Guests Chongqing Industry and Trade Co., Ltd. General Manager of Ping Junyong Haier

Oaks Air Conditioning Chongqing Marketing Center, Lei Fish Chigo Air Chongqing Charles, vice president of product management John Lan

Chongqing Changhong air conditioner fish Yong, general manager of product management center

Chongqing Branch General Manager Fan Xuewen Hisense air conditioning

Chongqing Branch Kelon Air Su Qiang, General Manager Chongqing Glanz He flew air conditioning sales, General Manager

Panasonic Air Conditioning Chongqing Branch General Manager Su Guowei

Moderator: year end, it completed the sale of early development tasks? Compared with the same period in 2008, how? How much sales and sales were?

Haier: frozen at year end 2009, Haier Industrial Co., Ltd. in Chongqing in early development to complete the sale of the headquarters mission, with the same period in 2008, compared to about 20% growth.

Oaks: Oaks Air Chongqing Marketing Center has sold 150 million yuan, compared with 2008 growth of 20%, successfully completed the sale of the beginning of the development task.

by: gaga

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