Propaganda Has Exaggerated 51 False Buying Appliances Careful Marketing - Electrical Appliances,

"51" Golden Week in turn to, household appliances sold it to the season

, and some home appliance stores in all sorts of promotional slogan, however, "buy than to sell the spirit"

Consumption Must be careful to deal with merchants or manufacturers pretty false propaganda.

"Propaganda of course an exaggeration"

Will be "51" move new home of Mr Cheng has recently been busy buying a flat

TV , Panyu, he saw a number of home appliances shopping malls are mostly propaganda, "Contrast 10000:1,5000:1,3000:1", "Brightness 1000cd/m2". However, when the Ministry of Information Industry Cheng that a recent report that the current certification through the high-definition or standard definition flat-panel TV products, contrast ranges, generally between 150:1 to 500:1;

LCD TV The average brightness of the scope of the useful indicator is generally between 350 ~ 600cd/m2, individual products can be achieved 700cd/m2,

Plasma TV Generally between 40 ~ 100cd/m2. Manufacturers or merchants can be seen how marketing exaggeration. However, when such information is exaggerated Cheng questioned, some salesman actually said: "Since the publicity of course, an exaggeration."

Edge ball and cheats Recent years, the Energy Appliance market is a big selling point, therefore, a variety of energy-saving publicity slogan also makes people smoke and mirrors, for example,

Washing machine "Normal wash than regular water-saving washing machines 40% or 50%,"

Refrigerator "10 liters consumption per degree of only 0.016"

Air conditioning "Japanese consumption does not exceed 2 degrees," and so on. This kind of hard to understand what is "normal washing machine", how not normal wash? "Power consumption is only 0.016 per 10 liters degree", in the end this refrigerator on how much power consumption may allow consumers to calculate. According to the staff of quality supervision departments, and some manufacturers, only 23 products with energy-saving role of technology, but the manufacturers put all of the product said as energy conservation, walking a fine line of this approach is not allowed.

Not easy to get discounted prices

In addition, consumers always want to buy better appliances lower low, therefore, some home appliances shopping malls will have a tempting price. If a household electrical appliance specialty stores in the "3,000 cash gifts offer great run" activities, according to prices is divided into 16 categories, such as with the so-called discount coupons can be purchased refrigerator 100, washing machine offers 60 per share, and so on The so-called 3,000 discount is the price of all the offers and that is 100 +60 + ... ... customer really want to get this genuine 3,000, you have to buy water heater,

Disinfection cabinet , Microwave ovens , TV , Air conditioning and other 16 categories of goods have already been tens of thousands of its total.

False propaganda is fraud Last year, the Beijing Haidian District Consumer Tai peak performance provided by shopping flyers buy a "cheap" TV, but found far less than the actual performance of the television publicity. That was a false propaganda to deceive the consumer Tai Feng to large and medium

Electrical

Company to court. Haidian court finds that a electrical company in the sales process model and the corresponding function on the TV was false propaganda, misleading consumers, constitute fraud, decree return and compensation for consumers twice the price of the TV (that double compensation).

by: gaga

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