3 Mobile Marketing Features For Small Businesses

Mobile marketing has enhanced a lot over the years

. Yes, this is a relatively new technique of marketing your enterprise. However, the results can be really great, since much attention has been poured into creating mobile advertising campaigns so there are plenty of features which can be included with it.

For modest corporations, every alternative is important especially if it includes spending the companys money. If you are operating a small firm and you would like to get into mobile marketing and advertising, you have to be choosy when it comes to finding the right application to use.

There are plenty of characteristics which can be included in mobile marketing and advertising applications these days. If you are cost-cutting, which features should you go for?

SMS Marketing

Of course, you would need to allocate enough money so you can maximize the use of SMS advertising and marketing. Go for a plan which would not limit you when it comes to the number of messages that you can send out per month. Check out all the fees involved too so you would not end up going beyond your budget.

With SMS marketing and advertising, you can update your specific market with coupon offers, events, special deals and most current products. The 97% text open up rates is plenty of proof that mobile-based marketing and advertising is the best way to grab interest of clients.

Mobile Compatible Websites

It can not be denied that most customers tinker on their mobile phones and devices more than they stay logged in to their computers. Since mobile phones are now capable of connecting to the internet through wi-fi connections, they also depend on these products for browsing, shopping and a whole lot of other online activities.

That is why, designing mobile compatible website is a good way to get in touch with your clients. This makes it simpler for them to view available products and services. It would be great if you can also set-up mobile order and payment methods which could escalate your sales greatly.

Landing pages are the web pages to which the consumers are redirected to if they click on the short URLs that are in your SMS. When using landing pages, make sure that it is compatible with most operating systems and browsers that are utilized by mobile phones these days.

Social Media Integration

Since you are getting into mobile marketing and advertising, might as well utilize the social networking sites too. If you are able to link your mobile advertising application with Facebook, Twitter and other sites, you can use your device to send out updates often. Post the latest news, updates, products, deals and promos in these sites and you can quickly construct a strong following from thousands of people. Since social networking sites already from groups of people according to interest, targeting the right market would be much easier too. These sites are also the perfect venue to launch contests, discount coupons and loyalty programs which can go viral in just a short time.

If you have a minimal funds but you want to promote your corporation using mobile advertising, these are the three features that you need to have. You may not have all the available features for mobile marketing and advertising but these should be enough to give you strong.

by: Lee Janos

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