Local business online marketing is taking the Internet world by storm as more and more traditional businesses are either upgrading their marketing positions to include online marketing strategies or run the risk of being left behind eating nothing but dust.
Here are 3 simple steps to local business online marketing to help you be ahead in the race.
Step 1: Get the desired results with Web optimization
The most important step in any local business online marketing is to ensure that the website is able to capture the pertinent information from people who are really interested in knowing your business and what products or services you have to offer. This gives you the chance to convince them to like, trust and buy from or avail of your services in the future.
Offer your website visitors something for free or has value in exchange for their name and email address. The secret is to make them want to come back for more!
Step 2: Ensure that your website is search engine friendly
The process of ensuring that your website is search engine friendly is called "Search Engine Optimization", and it is actually pretty simple.
You just have to make sure that the main keyword that identifies your business is in your page title, Meta tags, headline and even website copy. Include also your local address and phone number either in the footer of every page or on your Contact or About page. This will let the search engines know what your site is about and where you are located.
Step 3: Submit your website and make your business known online
Make sure to include in your local business online marketing plan to tell the world about your website and more specifically about your business.
Get your business listed on Google Maps and online yellow pages, so your website and contact details can start to show up in local searches.
You can also write articles, create videos or set up social media networking profiles to spread the word about your business.
The more you get your business and your website advertised out there on the Web, the more you will start to show up in the search results.