30 Percent Greater Efficiency for Leading Electricity Provider
30 Percent Greater Efficiency for Leading Electricity Provider
Watt Deutschland GmbH, headquartered in Frankfurt am Main, was one of the first new energy suppliers in Germany's liberalized energy market. Since their founding in 1998, Watt has become one of the most successful electricity providers for corporate customers. They customize energy products and services to suit the needs of chain stores and medium-sized companies, their core target groups.
In fiscal year 2008, Watt reached new heights in both revenue (299 million) and electricity distribution (2,363 million kWh).
As an energy supplier without its own power plants or grids, Watt Deutschland's success relies on their ability to provide innovative products, services and solutions tailored to their customers' needs. Accordingly, their priorities are for ever more efficient, transparent and flexible business processes and effective communications with other energy market participants.
Working in cooperation with consultants, Watt streamlined their Business Process Management activities, implemented a new integrated order-to-cash solution using a Business Process Management Suite and automated partner data exchanges using a B2B gateway.
Benefits include of using BPM include:
30 percent increase in operational business efficiency
Easier and timely implementation of changing legal requirements
High scalability and performance for a rapidly growing B2B data-exchange volume
Multi-client capability enables Watt to provide business processes as services
High management-level transparency allows real-time monitoring of business processes
24/7 operational monitoring of the technological infrastructure
Departments can perform process modeling, easing the burden on IT
Minimizing risk via business process simulation
Watt's primary objective is to be the electricity supplier of choice for medium-sized companies and chain stores. Their business model pairs greater cost-effectiveness and transparency in innovative electricity products with excellent customer service; and the result is that today Watt is among the most successful electricity providers, providing energy to more than 23,000 delivery locations.
Today, Watt has also become the ultimate digital business; their product, supply chain and sales and marketing processes are all digital. The buying and selling of electricity requires accurate and detailed demand forecasts, the ability to rapidly switch customers between suppliers, and accurate and timely billing.
Watt's complex digital systems help companies by bundling electricity supply for various locations into a single contract, for example, or by providing Green Energy to reduce their carbon footprint and improve their environmental balance sheet. These complex systems benefit the customer by accurately planning demand and delivery, and can be tailored to suit their market needs. However, these systems also place particularly high demands on development, execution, and real-time analysis of the corresponding business processes.
To become even more competitive, Watt needed to consolidate its BPM activities and manage expected growth in a technologically reliable way. After careful evaluation of various providers, Watt selected a Business Process Management Suite and a Service-Oriented Architecture (SOA).
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