Akai, an upcoming company in the mobile world. The company in a way to provide its customers with the products being desired or demanded has launched the all new and the most reasonable handset, Akai 3311, for customers. The mobile phone is been designed in a way to facilitate the users with all the latest technological features in a completely affordable price. The cost price of the model fixed by the enterprise to be Rs. 2,700. The launch is till now done in India only and no other country. The Akai has been till now providing the best featured products to the market and its customers and is expected to do the same for a longer period. The Akai 3311 is a dual Sim mobile phone that can work with two Sim cards at the same time and frees the user from keeping two different mobile phones for different Sim cards.The handset from Akai is been featured with the all latest and new technology so as to facilitate the customers. The dual standby handset also possess the feature of expandable memory upto a limit of 4 GB. The device is also equipped with a digital camera which assures clarity of the image produced. Also the mobile phone is attributed with a video recorder that enables the user to record the most memorable moments and keep them saved forever.The Akai handset is accompanied with an 2 inch TFT screen that is broad enough in a way to watch the videos. Also the phone possess the attribute of Blue tooth that helps the transferring of data when and as required. For the music lovers, there is a good news as the music phone is equipped with both the audio and the video players. The battery back-up provided to the Akai 3311 is also enhanced and is long lasting so that there is no need to charge the phone again and again and could be used for hours and hours. Also the user is facilitated with the voice recording and the call recording features.