5 Steps How Internet Home Business Can Recover From Panda
This article tells about an algorithm test, which one of the best industry authorities made
, because they wanted to get evidence, what or how Panda treats single pages or sites. Actually they wanted to know, how an internet home business will be affected by Panda and why and how this same page or site can recover to get back the high rankings.
1. The Question About The Quality.
Earlier it was a virtue for an internet home business if it had a lot of high quality content pages to cover a wide picture of the theme. The quality links from the quality sites guaranteed the high rankings. When Panda was launched early 2011 the target was to increase the overall quality of the contents, which Google could offer.
This meant, that Google started to favour the linking sites, which represented better quality and sites and pages, which did the same. So the quaestion arouse, what is a high quality? They turned to the readers, to their customers. The page or an article, which is read thoroughly and correctly optimized, is a high quality one. They can measure the bounche rate and the readership time. So Panda does not like the passive content.
2. The Panda Influence On Page Or Site.
It was difficult to judge, whether a single page was effected by Panda. However, if the whole site section was going down a single page followed. So a site can stand one bad behaving page. The worst thing is, that the whole domain includes low quality content, then the home page will also suffer.
3. The Question About The Thin Quality.
This is tricky. The amount of the low quality pages compared to the high quality ones determines, how Panda will treat the site. It is obvious, that the thin quality majority means the drop of the rankings, but there was no clear limit. The incoming links can also cause the low quality image or be part of that. If the site had a lot of links coming from the sites, like article directories, which were downgraded, this affected the rankings.
4. How To Get The Rankings Back?
The pages and sites, which could recover the rankings, were changed from the low quality into higher quality content pages. In some cases, the low quality pages were totally removed. When the share of the quality pages was high enough, also the lower quality pages started to rank better.
5. A Test Summary, Which Is True Only For A Short Time.
Short, because who knows when Google will again make the changes. But it seemed, that Panda use a steep threshold, which is not the same for the different domains. The incoming links, for instance, will influence on the judgement. The whole content sections can be affected, same with the keywords.
But, what to do for the future? The name of Panda algorithm is the quality increase. So very simply, a webmaster has to improve the onpage and offpage qualities. The onpage quality means the quality of the pages, no dead pages, and the offpage means links from the high page rank sites only. The best judge for the page content is the search engine user. If nobody reads the page, it is useless.
by: Juhani Tontti
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