5 Ways to Maximize SEO in Article Marketing

Article marketing is still alive and well and one of the most powerful ways to gain ranking and visibility for your site within the search engines

. It can be done for free by creating the articles yourself or for a minimum fee by utilizing a good article writer.

Whether you write the articles yourself or have them written by a content writer, there are some essential components to a successful article marketing campaign and any marketer seeking to begin or improve theirs should include them.

They are:

Consistency

Keyword Integration

Proper Anchor Text Usage

Quality

Authority

Consistency

Create many articles and submit them regularly to the article directories with links back to your website. A high quantity of articles, submitted on a regular basis, gives you more links back to your site and more opportunities for those articles to be picked up by other websites or publishers for syndication which ultimately creates more backlinks.

Keyword Integration

Keywords are the most critical piece of your article marketing and should be well researched. Once you have found the ones you want to rank for in the search engines, you should be sure to utilize one per article and write about 5 articles per keyword.

Use your keyword in your article title, within the first sentence of your article, somewhere 1-2x within the article and then again at the end of the article which should flow into the resource box. Be careful not to over saturate the article with keywords. If you are covering the topic well, they should come naturally

Proper Anchor Text Usage

Be sure your anchor text contains your keywords. This is critical to maximizing the SEO for each article. Use the resource box wisely to include your anchor text with a link back to your website.

Quality

Do not overlook the quality of your article in an effort to just get as many done as possible. If you are not writing for the reader, no one will even get to the links in the resource box and many high PR submission sites will reject poor quality articles.

Whether the visitor to your article is seeking out information or is seeking content to add to their website, they will be looking for a high quality article which solves their problem or relays an effective message to the reader.

Never sacrifice the quality of the article. It will ruin your article marketing campaign and your SEO efforts.

Authority

Write on a specific topic and master it. It will brand you as an authority on the topic and publishers will continuously seek out your content to syndicate. If you have several niches you are covering, it is best to utilize different 'pen names' for each. This allows you to build up the authority niche by niche.

Keep in mind you do not need to be an expert on the topic to gain authority. Some quality research can make anyone an authority on just about anything. Make sure you thoroughly research the topic and provide accurate and timely information in your articles. So long as the information is providing a solution or technique which works, you will gain authority. Becoming an authority will also help you to attract website owners who may be seeking an expert to do reviews for their product or service.

5 Ways to Maximize SEO in Article Marketing

By: Escapee DJ

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