5 wooden suit the secret gold sales
5 wooden suit the secret gold sales
5 wooden suit the secret gold sales
According to statistics, in 2007 Beijing billion in sales of five wooden men's suit store sales increase of 14.79 percent daily average, to 6.80% share of total brand retail sales of gold medals won. What is the strength of hold up the star of this national industry? What kind of business ideas, let the Chinese people's own brand to compete with many international companies in the "unique"? With these questions, recently visited Beijing's five-season Wooden Garment Co., Ltd. Chairman of Wing Chung, Christy. Talk of the quarter, Wing Chung, Christy, chairman of the secret of its success:
Secret 1: strategizing set Brand Strategy
Quarter of Wing Chung, Christy began brusquely told reporters: "In fact, we do not have any special winning secrets, to obtain such results, we depend on the quality and quality."
5 Wood walked the road hard work, but also made brilliant achievements. However, the quarter, Wing Chung, Christy not satisfied with his forward-looking vision, saw the garment industry's future development. He cited the United States, John C Maxwell as saying: "People work eight hours a day to earn a living. But if working 8 hours a day, you can only make ends meet ... ... if more than 8 hours, the excess is the future long-term investment. "This passage inspired his decision to enterprise development strategies, business philosophy and business development plans. They "Sincerity-oriented, quick win, excellent stroke" as a brand development strategy of "walking on two legs" as a guideline for the development of strategies to foster and enhance the "five trees" own brand, so in the domestic market into a high - market share and high reputation of the well-known brand. Then the introduction of world famous brand, promote a rapid escalation of products and brand market share in the world. They enhance the "five wooden suit," he also bought and the introduction of the Italian brand "McNair linia" and to seek international famous brand partners. Brand decisive future, only the brands that have the support of force, will bring wealth to the enterprise. Quarter of Wing Chung, Christy said, as the company's head of the household, is to "do a people are willing to follow the people," to build the brand as well.
Promote the rapid escalation of products and brand market share in the world. They enhance the "five wooden suit," he also bought and the introduction of the Italian brand "McNair linia" and to seek international famous brand partners. Brand decisive future, only the brands that have the support of force, will bring wealth to the enterprise. Quarter of Wing Chung, Christy said, as the company's head of the household, is to "do a people are willing to follow the people," to build the brand as well.
Secret two: the pursuit of excellence supported by good faith
Secret three: the introduction of talent brand Chachi
Who won the talent who will have won the competition in the market is equal to the initiative. Season Wing Chung, Christy said: "The implementation of enterprise upgrading, product upgrading, first of all to achieve the talent upgrade; with international standards, it is necessary to attract world class talent as the company's technical backing, but the best solution to achieve this standard is to employ with international standards of 'coach'. "
Secret 4: Traditional cultural impact of business professionals
5 wood the company's corporate culture is based on traditional culture, which is quarter of Wing Chung, Christy's understanding of life is closely related to the pursuit of his career working closely with the development of each employee together. He quoted Confucius, "rituals for the first person, tree branches and leaves as the source would be." "There has been any official law governs the dark ring of ghosts and spirits Tour; but OK good, Mowen future; out the charity, covertly Tim also" as the enterprise cultural construction of the base, and encourage each other with the staff. And each of these employees will be famous mind.
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