Paradise specialized after-sales team against fear for their own brand of small appliances - Yongle,

Paradise specialized after-sales team against fear for their own brand of small appliances - Yongle

,

Has learned from the Yongle Home Appliances Division, Paradise will be released early next year, its own

Brand

YOLO small household electrical appliances, expects "YOLO" brand small appliances will account for Paradise

Sell

10% of small home appliance sales, which will be China

Home appliance chain

Sales industry for the first time in its own brand on the large-scale attempt. And

Suning

,

States United States

That it would not follow.

Paradise 400 million purchase of small appliances

Yongle Electrical Household Appliances Exhibition Session will be held in the procurement of small household appliances, the total bidding of 4 million, mainly related to small appliances, black accessories and digital accessory items, small appliances YOLO is expected to be in January 2006 nationwide in Paradise store

Listing

.

Wing-lok, Marketing Manager Huang Jianping told reporters, Yongle developing its own brand of small appliances reasons: First, Paradise has become a listed company, the shareholders interests are the development of relevant strategies Yongle top priority to develop its own brand of small appliances, you can enhance the profits of Paradise; Second Paradise gradually with international standards, a great number of well-known international

Marketplace

In sales of own brand products.

Huang Jianping expected, "YOLO" brand small appliances will account for Yongle sales of more than 10% of small home appliances sales, product line longer, will involve high low, discount prices than similar products. However, the Yongle will not enter the major home appliance brand market. He stressed that sales of its own brand of home appliances Paradise does not mean that Paradise will enter the home appliance manufacturing, Yongle stores continue to do this line of work.

Self specialized after-sales

Team

In fact, the Yongle Appliance has customized its own brand experience. In 2001, the Yongle Household appliance chain industry in the first test the water of brand purchasing, introduced the name "Le respect Lehao" in

Sound

Brand, total sales reached 300 million yuan, to a certain extent, the market broke the sound pattern of profits and confusion.

In the sale, the Huang Jianping said Paradise will establish a dedicated team responsible for small home appliances sales service or maintenance of points assigned to specialized third-party to do so. And "Le respect Lehao" sound also from the Yongle specialized technical staff responsible for the installation, commissioning and maintenance.

Han Jianhua, Secretary General of Shanghai, home appliances that, due to small appliances,

Kitchen

Electrical large profit margins, sales channels and more, Yongle OEM specifications for a small household appliance market will have some positive effects.

Suning CEO Sun Weimin said Suning will still buy the brand, custom, underwriting and other forms of cooperation with the manufacturers, this equality is not being cooperative mode manufacturers resisted, own-brand models will thus be limit is not strong in some sensitive areas, and its prospects are not large. Deputy General Manager of Gome selling for Ho Yang Qing said the country did not love the United States is still more than the U.S. own-brand products as the country's intention to present the country's own brand in the U.S. store, just sockets and other small accessories, the country does not plan large-scale U.S. Other categories in the development of own-brand products.

Wing-lok, Chairman Xiao-that Yongle own brand of small appliances in the price, product characteristics such as existing, the high-end brand dislocation, so "do not conflict with the other brands", and since with brand development, but also will gradually enlarge the way, gradually extended to other categories.

POST COMMENT

The Evolution of Freight Sales FatStax is an iPad app for sales people Commercial Short Sales - A Wise Solution Shenyang: Suning Appliance, "51" sales across the board gains across the board - Suning Ap Appliance store sales of those crazy sales crisis thing - appliance sales, appliance stores - Networ 3 Ways to Increase Sales Now That You've Spent A Lot To Get Web Traffic In - Lets Ignore The Visitors And Hope For Sales Useful tips to acquiring cheap wholesale products Defining Short Sales And Why Lenders Use Arizona Short Sales SEO, Sales page, Action! Short Sales- Do not go by its name it is a Big Process Tips to create better sales copy Increase Sales Through Voice Training