A Brief Overview Of Cadbury Picnic

Of all the products in their delicious range nothing quite appeals like a Cadbury Picnic bar.

One of the oldest and most cherished of all their chocolate bars, Cadbury Picnic, is somewhat of a cash cow, icon and golden boy rolled into one. It is sold globally in such far flung places as Australia, New Zealand, India, Canada, Ireland, Ukraine and the United Kingdom. Most people love it and rarely is a bad word said about it. Infact ever since it was launched in 1958 it has been something chocolate lovers have consumed on a regular basis.

Cadbury Picnic has gone through some changes over the years to its form and packaging, not least the controversial decision by Cadbury in April of 2009 to alter the weight of the standard Picnic bar from 50 grams to 48.4 grams. However the fact that it still remains popular today speaks volumes about its allure. But then what is not to like?

If you think about it a Cadbury Picnic has a bit of something for everyone. Consisting of milk chocolate, peanuts, chewy nougat, caramel, biscuit and puffed rice it kind of covers all bases of the taste spectrum. In India it even includes raisins! So in isolation there is bound to be something you instantly like about it. Yet the real taste comes when you bite into one and all the flavours combine. Chewy nougat with a biscuit crunch. Crisped rice covered in a chocolate blast. Peanuts bathed in caramel. The potential taste combinations are endless. You never quite know what you will experience next.

Perhaps a contributory factor to the continued success of Cadbury Picnic is the clever advertising that has been behind it. Potentially difficult for some people to eat, to overcome any possible reticience about its hefty, lumpy appearance the chocolate bar was marketed during the 1970s in Australia as being more like a banquet than a picnic. More recently in the early 2000s it was promoted as Deliciously ugly. Most clever however was the campaign by ad agency GPY&R Melbourne who not only challenged an audience to eat a Cadbury Picnic in the space of a 30 commercial break but also encouraged people to film themselves on their mobile phones, webcams and camcorders and then create their own TV ads using the website, http://www.itsnopicnic.tv. An Australian first, every single one of the 200+ advertisements that went to air was unique.

Over the years Cadbury Picnic has sporn some offshoots of varying degrees of success who can forget the charmingly named Picnic Hedgehog (a picnic bar with biscuit pieces) or the Picnic Rocky Road (a Picnic bar with mini marshmallows and gumdrops which I actually quite liked) but the original has stood the test of time.

In 2011, a fruit and nut picnic bar was released in Australia. It will be interesting to see if it reaches the same level of popularity.

by: Spencer Samaroo

POST COMMENT

An Overview Of Eureka Forbes Water Purifiers Bmw Mini Complete Overview, Inside Outside Plus Handling Country Overview Canada Blood Pressure Overview Chronic Fatigue Overview Basic Overview Of Employee Induction Aries Overview - According Planet Behaviour Mw3 Co-op Frequently Asked Questions Plus Spec-ops Overview Overview Of Fundamental Understanding With Regard To Moveable Spot Welder An Overview Of Reconstructive Dentistry Celtrixa Reviews For An Honest & Unbiased Overview Of The Product Overview Of Garmin Forerunner 405cx Pulse Wristwatch An Overview Of 5 Requirements In Becoming A Fireman