A Few Brochure Myths That You Should Definitely Forget
In brochure printing there are definitely a few myths out there that you may want to know about so that you can start rejecting them
. Myths can really hamper you from getting great benefits, even in brochure printing. So, as a service for you, I am here to tell you about a few myths that you may hear about when you print brochures. Hopefully, I can explain to you effectively why they are not true as well as persuade you to reject or forget about these myths. So let me start with the most typical and common brochure printing myth.
Brochures are ineffective With the rise of many electronic media promotion devices out there, many people think that color brochures are very ineffective. At the outset, a printed and folded paper may look crude, but the fact is, color brochures are still effective today. If you look at most offices that provide services today, you will see that custom brochures are still used today. From doctors offices, banks, special organizations and other firms, custom brochures are used to easily introduce people to certain products, services and important concepts.
Most people prefer reading from brochures simply because it is faster and more convenient than waiting for long winded answers form people. So definitely, brochures are not ineffective and you can use them quite well in many situations.
Brochures are expensive While many people think that printing things are expensive, when you look at brochure printing quotations, the cost is just childs play really. For just around a hundred bucks, you can print several hundred color brochures quite well. The cost is quite negligible really and most businesses big or small can easily afford to print their own promotional brochures. So try to forget that printing myth that brochure printing is expensive. It is simply not true.
There are only Trifold Brochures Another myth that you should try to forget about is that there are only trifold brochures. While the trifold brochure is the most common thing to do in brochure printing, there are other types of brochure folds out there for various purposes. There are French folds for more map like brochures, while there are Z-folds and Accordion folds for brochures that need to carry extra content. So you do not have to think that brochures are not flexible enough because they are just trifolds. There are a lot more options that you can choose from to get the best custom brochure for you as possible.
Only experts can make brochures Finally, you should leave the idea behind that only experts can make brochures. To tell you the truth, you yourself can easily create a simple brochure using your word processor. By using templates and tutorials, you can easily create a design for brochure printing that should work quite effectively. So do not be limited by this myth, if you are curious and determined, you should try to make your own color brochures.
So forget about all those myths! With all the things you know now, you should be able to see brochure printing in a whole new light.
by: Robert Johnston
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