Add Holiday Dollar Merchandise Early To Maximize Sales

If you didn't do your Valentine's Day order at Christmas time

, you can't fill the shelves with hearts and cupids the first day of the year and that means lower sales numbers and less cash in your till. Ordering and stocking your shelves long before the holiday or season begins, allows you to capture the shoppers that plan ahead, as well as those who are last minute Louies.

Whether it's Christmas wrapping paper, holiday cards, wall decorations or small gifts, stocking your shelves early gives the store the opportunity to use one of the best forms of advertising, word of mouth. If you have some of the best deals in summer picnic items, you'll find that shoppers share that information and your shelves will be empty by the end of the season. Shelves devoid of holiday or season items the day the season or holiday ends is the goal of every retailer, but especially in a dollar store.

Stocking your shelves early allows you to track sales and make better estimates to bring you to zero product on "C" day - the day you change your displays and prepare for the next season or holiday. If that giant plastic platter donning a turkey in a pilgrims hat remains on your shelves once the Christmas decorations go up, you'll have to deeply discount it - sometimes below the price you paid - to make room for Christmas and Hanukkah items. While one platter won't make you or break you, dozens of holiday and seasonal items will.

Displaying appropriate seasonal items brings needs and wants to the attention your customers. Mrs. Jones may have just run into the store to purchase more laundry detergent, but as she passes the Easter display, decides that purchasing baskets, grass and small toys or other Easter items to fill the baskets would be a good idea since they were readily available and had an excellent price. Had you not had the shelves well stocked and prominently displayed, she might have made her Easter purchases at a large drugstore chain or superstore.

Planning, purchasing ahead and stocking your shelves with items for the next big event, whether it is the first day of school, the football season or the Fourth of July, pays big dividends and boosts your profit. Every wise shopper knows you'll find the best selection of merchandise when you shop early and the same is true when you purchase items from your wholesaler. Not only will you have more sales by stocking your shelves with time to spare, get more advertising and return visits from customer but you'll also be able to track your holiday sales with more accuracy so you retain zero holiday items when "C" day arrives. When you tie it all together, it spells a far more profitable year.

by: Robert Hamilton

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